“Sergey Brin Reflects on Google Glass: Valuable Lessons from Mistakes Made” | TechCrunch

Google co-founder Sergey Brin recently spoke candidly about his past experiences with Google Glass during an interview at Google I/O 2025. He admitted, “I made a lot of mistakes with Google Glass,” highlighting his lack of knowledge about consumer electronics and supply chains at the time.

Brin remains optimistic about the potential of smart glasses. He believes in their value and is excited that Google is revisiting them, now with stronger partnerships. The company is collaborating with names like Samsung and Xreal to develop Android XR smart glasses.

These new glasses arrive nearly a decade after the original Google Glass flopped. The latest models leverage DeepMind’s Project Astra to offer features such as live translations and navigation assistance.

To bolster this effort, Google has committed $150 million to Warby Parker, a known eyewear brand, investing in their expertise to tackle production challenges. This strategic move reflects a broader trend where tech companies are teaming up with established brands to improve product quality and reach.

Brin pointed out that advancements in generative AI have made what seemed impossible a decade ago much more feasible today. He sees great potential for AI to enhance the capabilities of smart glasses, transforming how people interact with technology.

Brin is more involved with Google than ever, returning to help with the ambitious Gemini project. He emphasizes that computer scientists should be actively engaged in today’s AI revolution. His commitment to productivity is evident; he encourages employees to work regular hours, believing that a consistent effort leads to better results.

Interestingly, the push towards smart glasses and AI aligns with various user reactions observed on social media. Many users express excitement about the potential of AR technology to enhance everyday life, while others remain skeptical, recalling past failures of similar products.

As Brin continues to push boundaries at Google, it’s clear that his vision combines lessons from past endeavors with innovative ideas. The future of smart glasses may hold great promise for users, especially with Google’s strategic partnerships and advancements in AI.

For more insights on this ongoing tech evolution, check NY Times.

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