After years of resisting, Netflix releases viewing statistics for nearly all titles

Creators rejoice: Netflix is lastly revealing viewership statistics about nearly all of its reveals and flicks.

Netflix launched its first “What We Watched” report Tuesday, which ranks nearly all of its reveals and flicks by quantity of hours seen over the past six months. Netflix will launch up to date studies each six months, the corporate stated.

Netflix has lengthy had a popularity for lack of transparency in regards to the reputation of its reveals and flicks. This has led to some mistrust within the creator neighborhood, co-CEO Ted Sarandos acknowledged throughout a convention name with reporters Tuesday. Netflix stored its viewership knowledge personal because it constructed its enterprise so it may experiment whereas not gifting away knowledge to potential opponents, Sarandos stated.

“This is the actual data that we use to run the business,” Sarandos stated. “I’m the co-CEO of a public company, so sharing bad information has consequences.”

Netflix now has nearly 250 million international subscribers, far outpacing another streaming service. That’s given Sarandos confidence he will be open with viewership statistics. Hollywood actors and writers each talked about heightened transparency during their strikes earlier this yr as they campaigned to be paid in keeping with how audiences consumed their content material. Netflix has additionally launched an promoting tier that calls for extra transparency as manufacturers need details about how regularly sure reveals and flicks are watched.

“This is probably more information than you need, but I think it creates a better environment for the guilds, for us, for the producers, for creators and for the press,” Sarandos stated.

“The Night Agent: Season 1,” a Netflix unique motion thriller, was the service’s most viewed-show through the previous six months, garnering 812 million viewing hours. “The Mother,” starring Jennifer Lopez, was the streaming service’s high film. From January to June, 55% of Netflix viewing got here from unique movies and sequence and 45% from licensed titles, Sarandos stated.

Netflix revealed viewing data for greater than 18,000 titles, accounting for 99% of all its viewing and all titles watched greater than 50,000 hours.

Read Netflix’s report here.

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