Tamil hip-hop artist, songwriter and composer Arivu’s Valliamma Peraandi – Vol. 01 is right here.
Released by way of Sony Music India on July 18, Arivu wastes no time to get the celebration began on his first album in 5 years, one which follows his breakthrough full-length Therukural with producer OfRo. On Valliamma Peraandi, he introduces the persona Brother Bigson Mandela proper off on the shimmering, dance-floor-ready “Local Jackson.”
From drill on “Thodaadha” with Schnochild and Alewya to extra cinematic explorations on “Origins” and taking on a totally English tune just like the clubby “Billions” (produced by Gachi B), there’s a lot of range on present all through the 12-track album. Clearly, his work within the Tamil movie music world – working with everybody from A.R. Rahman and Anirudh Ravichander to Hiphop Tamizha and Yuvan Shankar Raja – informs grandiose cuts like “Brother Bigson Mandela.”
That mentioned, he’s not left gaana or socially acutely aware music behind by any means. There’s a reference to his hit tune “Enjoy Enjaami” and oppari on “Kangaani” and common reminders that he’s a “young man, trying to understand/Why they mad at me for what my ancestors demand” on “Brother Bigson Mandela.”
Even with friendlier manufacturing selections like on “Maala” and the euphoric “Diamond Baby,” Arivu brings playful bars that also carry a message. He enlists Anto Franklin A.C. for “Thathaka” for a extra EDM-inspired tune and shares a super-relatable story on “Block Panniten” that appears just like the tune that’s prepared for the Reels-making viewers. After taking on composing, songwriting and artistic selections for the likes of Coke Studio Tamil in its first season, it’s no shock that Arivu strikes a steadiness between messaging and lighthearted messing about.
True to his collaborative nature, “Raasaathi” brings in Punjabi artist Rashmeet Kaur – the duo beforehand collaborated on “Fly So High” from Kaur’s album Kaura (Aura of Kaur) – and Chennai producer Quazi Mode aka Udhav Sharma.
Quazi Mode additionally produced “Kangaani” for the album. Arivu spoke concerning the making of the tune in an Instagram post, “I had no idea how we are going to make this. We met on a working day and started creating ‘Kangaani’ without waiting for a moment, the first song we made for this album. Till that day @quazimode and I believed each other and keeping dream alive and making it possible feels so good. It’s been months and months of late nights and back to back calls. Everything has brought us to this day and moment.”
Valliamma Peraandi – Vol. 01 closes with “Saarbaaga” together with his go-to collaborators from the Ambassa Band, Gana Balachandar and Gana Chellamuthu. It’s one which sums up simply how numerous he can get sonically, lyrically and stylistically simply within the span of three minutes.
As a main artist in Tamil music, Valliamma Peraandi – Vol. 01 Arivu’s manner of exhibiting simply how a lot he’s advanced as an artist alongside Tamil music additionally evolving and bringing in numerous kinds and languages for listeners.
Arivu mentioned in a assertion concerning the album, “I am beyond excited to return with an album after five long years! This album is lots of fun, love, and swag with a beautiful message. For the first time, I have experimented with many themes and soundscapes which are close to my heart. It’s gonna be a multi-genre experience with diverse influences ranging from drill rap to the most heart-melting melodies. Can’t wait for it to be released and can’t wait to perform it live.”
Stream Arivu’s ‘Valliamma Peraandi – Vol. 01’ album on more platforms here.
