Aston Martin eyes bigger share in Indian market – Newz9

NEW DELHI: Known for the well-known James Bond flicks, Aston Martin – the British sports activities carmaker – desires to get a bigger share in the Indian luxurious automotive market.
The firm, which offered round 6,400 vehicles final yr with a handful in India, desires to develop its presence in the nation on the subject of retail in addition to its mannequin line-up. It is even trying to launch its electrical automobile right here which comes into the market in 2025, Gregory Adams, Asia president of Aston Martin, informed TOI.

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The carmaker expects the rising variety of millionaires and billionaires in the nation to gas demand for its luxurious vehicles in the market, which has been exhibiting indicators of a robust progress of pricey purchases. “India is one of the high-potential markets that we see globally, and we want to expand here with new cars, including electrics as and when they are introduced globally,” Adams mentioned, as he launched the DB12 coupe in the nation priced at Rs 4.6 crore (ex-showroom Delhi).
He mentioned that whereas the corporate is presently current in the market with one retail showroom in Delhi, it has plans to broaden this.
“As we see it, we see the number of ultra-high net worth individuals doubling in India over the next few years. Indian customers are discerning and similar to those in other key developed markets. We are looking to expand here beyond our current location and are also looking to set up a national sales office here soon.”
The firm presently sells two vehicles in India – the DBX550 SUV priced at Rs 4.5 crore and the DBX707 SUV which is retailed at Rs 4.9 crore.
“We will introduce the plug-in hybrid Valhalla next year, and thereafter the full-electric in 2025. We are in partnership with Lucid for the select powertrain components for the battery electric vehicles,” Adams mentioned.
The market for tremendous luxurious vehicles in India is proscribed to a couple hundred fashions from firms resembling Ferrari, Lamborghini, Bentley and Rolls Royce, however firms really feel that volumes will develop as extra fashions are launched in the nation and the financial system grows.

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