‘Audio Brand of The Year’

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‘Audio Brand of The Year’



India’s main personal radio and leisure community, Red FM community was honoured with the utmost quantity of awards and the Audio Brand of The Year on the third version of Media Brand Awards 2023. The ceremony befell at Radisson Blu Plaza, Delhi Airport on 27th April 2023.


 






Red FM at Media Brand Awards


 


Media Brand Awards have fun manufacturers that work exhausting for his or her model picture with their distinctive initiatives and campaigns. Under their particular award class, Red FM gained ‘Audio Brand of The Year’ for Red FM’s conviction in bringing out the perfect of indie and superhit music. Red FM additionally bagged a complete of 16 awards throughout digital, model activation, CSR actions, content material, and radio.


 


Speaking on the announcement, Nisha Narayanan, Director & COO, Red FM, and Magic FM, stated, “We are delighted to be awarded the utmost quantity of honours in addition to being the ‘Audio Brand of The Year.’ This award is a testomony and inspiration for the groups to problem the boundaries and assume past routine. This assist us in elevating the bar on each creativity and social accountability. The ecosystem is altering to audio as a substitute of radio and as a model that’s NAT-local in nature, we imagine in inclusion and regional range. We are pleased to be a model that’s continually striving to maintain ourselves related to the viewers by persistently engaged on transformation, embracing digital, specializing in creativity and believing within the energy of hyper-local and regional content material.“


 





















S.No


Super Category


Campaign Name


 


1


Best Moment Marketing


India at 75


Gold


2


Best CSR Initiative


Jail Radio


Gold


3


Innovation in Content


Vibe Check


Gold


4


Best Brand Activation


Phone free day


Gold


5


Best Digital Brand Video


MUTHOOT FINANCE SUNHERI SOCH 2


Gold


6


Best Moment Marketing


#ShramKaSamman


Gold


7


Best Event & Experiential Marketing


South Side Story


Silver


8


Best Influencer Marketing (Campaign)


Vibe Check


Silver


9


Best Branded Content (Single)


EASE MY TRIP SPARKLER INTERGRATION


Silver


10


Best Branded Content (Single)


#NoMoreToxic


Silver


11


Best Innovation in Digital


Kavi Collective


Bronze


12


Best Innovation in Digital


Game on with Saas Bahu – Rj Karishma


Bronze


13


Social Media – Best Use of YouTube


Indie Hain Hum 3


Bronze


14


Innovation In Content


Rainbow Diaries with Mandee Kabir


Bronze


15


Best Integrated marketing campaign


Rainbow Diaries with Mandee Kabir


Bronze


16


Best CSR Initiative


Stree Rickshaw


Bronze


 


About 93.5 Red FM


Red FM stands out as not solely India’s largest radio channels, but additionally one of the largest leisure networks. We are hyper native, hyper vocal, and with our model philosophy and angle ‘Bajaate Raho!’ We are on the core of millennials’ hearts. By leveraging our two-decades-old legacy and experience, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional reference to the listeners and viewers original by a large footprint of 69 radio stations throughout the nation. We create unique podcasts, digital exhibits, and on-ground occasions, function unbiased music, make 360-degree noise, and communicate the reality. As the ‘station of expression’ Red FM boasts over 495 award-winning campaigns together with BEST BRAND, BEST FM STATION, and BEST RJs.



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