The 4 manufacturers are positioned throughout the shopper worth pyramid, spanning mid-market to premium segments.
Aryaman Vikram Birla, director, Aditya Birla Management Corporation and founder, ABNAH, stated, “We continue to believe in the remarkable potential of the premium casual dining space, spurred by rising disposable income and evolving lifestyles of the Indian consumer. The intersection of growing affluence and the desire for new-age, high-quality dining experiences presents an incredible growth opportunity.” While Hakkasan is a Michelin-starred model serving fashionable Cantonese meals, Yauatcha is a dim sum teahouse from London. Nara Thai is a recent model that serves genuine Thai delicacies and CinCin is an Italian model.
Bajaj launched Hakkasan and Yauatcha to Mumbai, with the foresight that India was prepared for Michelin-grade eating. The company constructed on this imaginative and prescient below the management of Kishor Bajaj’s daughter Karyna, who took over as govt director in 2016, by bringing in Nara Thai and creating CinCin.
ABNAH, which operates the members-solely membership Jolie’s at Worli in Mumbai, builds premium informal eating restaurant chains throughout India.