Bisleri, India’s main bottled mineral water, has introduced its partnership with Delhi Capitals because the Official Hydration Partner. The three-year affiliation will see Bisleri on the forefront of the hydration story and intensify its efforts towards interesting to the youth. The partnership is ready to start with this 12 months’s cricketing season.
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Bisleri X Delhi Capitals
Commenting on the affiliation, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., “Delhi Capitals is one of the top teams, enthralling audiences over the years with their high-octane performance. Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country.”
Dhiraj Malhotra, Chief Executive Officer of Delhi Capitals, commented, “We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association.”
Shekhar Banerjee, Chief Client Officer & Office Head, West, Wavemaker India, “The collaboration marks the continuation of Bisleri’s 50-year legacy with India’s most followed league. Our narrative of hydration during the cricket season continues here. We are extremely delighted to be a part of this association.”
With a sturdy lineage of 50 years, Bisleri continues to strengthen its hydration narrative by associating with the top-class groups of the season – Mumbai Indians and Gujarat Titans. It has lately partnered with a sequence of marathons within the nation and can proceed its concentrated efforts towards constructing youth join by driving the hydration narrative throughout a number of platforms.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to develop into one of many largest premium beverage companies in India. Being the makers of the nation’s largest-selling packaged ingesting water, Bisleri follows a stringent strategy of 114 high quality assessments and a 10-stage purification. It stays true to its core worth of offering customers with pure, protected and wholesome water.
Bisleri International has a sturdy presence with 128 operational vegetation and a sturdy distribution community of over 6,000 Distributors and seven,500 Distribution Trucks throughout India and neighbouring nations. It presents a vary of drinks which might be produced for all events. Whether it’s the promise of goodness, belief, and purity with Bisleri Mineral Water or a every day dose of well being supplied via Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a numerous vary of carbonated drinks out there in a number of flavours, akin to Limonata and Spyci. These Bisleri merchandise are additionally out there on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures clients that they’ll obtain a protected and uninterrupted provide of their most trusted model at their doorstep.
The core values of Bisleri International lie in yielding development and embedding sustainability by being accountable in all features of the enterprise. The group has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all via implementing initiatives beneath this system of recycling, water conservation and sustainability.
For extra info on Bisleri International, our folks, manufacturers, and OSR initiatives, go to www.bisleri.com.