Booking, Agoda or Expedia? A review of 200,000 hotel searches shows which has the best rates

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Vacations might be fabulously enjoyable.

But reserving one is one other story.

The common traveler views 141 pages of journey content material in the 45 days previous to reserving a visit, in line with an Expedia Group report.

The hottest web site to go to was an OTA — or “online travel agency” — which is an business time period that describes reserving web sites like Expedia, Travelocity, Orbitz and Priceline. Some 80% of vacationers go to one, whether or not they e book on it or not, in line with the report.

But which one has the best costs?

The journey firm RatePunk has a browser extension that compares hotel costs pulled from main hotel web sites and a whole lot of OTAs, stated firm CEO Justin Albertynas.

The firm reviewed greater than 198,000 person searches from Jan. 1 to Dec. 1, 2023, to search out which web sites provide the lowest hotel costs, he advised CNBC Travel.

Lowest hotel rates in Asia and the Middle East

The firm discovered that, globally, Agoda had the best rates 34% of the time, adopted by Priceline (23%) and Booking.com’s cell web site (16%).

From 198,418 hotel searches. B. = Booking.com’s cell web site.

Source: RatePunk

RatePunk’s regional information confirmed Agoda had the most cost-effective rates in Asia and the Middle East.   

From 39,679 hotel searches.

Source: RatePunk

The Singapore-based firm supplied the lowest rates in almost half of the hotel searches in Asia.

“Agoda … they have the really great prices,” stated Albertynas. “What we see from our user bookings, they usually like to start to book, or discover accommodations, from one of the biggest, like Booking.com or Expedia, and they end up buying from Agoda.”

From 17,875 hotel searches.

Source: RatePunk

Albertynas advised CNBC Travel that Agoda’s rates are about 10% to 15% decrease — and every so often “even up to 20%, but not more.” For costly bookings, “you can you can save lots of money. But if you’re booking one night somewhere in Asia for $50, so it will be like much less savings,” he stated.

Agoda is concentrating on Asia international locations, stated Albertynas.

“Asia is growing market but, in the sense of spendings, it’s quite a sensitive market,” he stated. “I think it’s part of the strategy to acquire users.”

Lowest hotel rates in Europe

In Europe, Agoda had the best rates 38% of the time, however Booking.com — by its cell and desktop websites — had decrease rates barely greater than 40% of the time.

From 123,304 hotel searches.

Source: RatePunk

Across each area, Booking.com’s cell web site — accessible through cell phones and tablets — had higher costs than its desktop model.

“We see that not only for Booking but for our providers as well. But Booking has the most significant amount of cheaper properties on mobile,” stated Albertynas.

Desktop websites have larger buyer acquisition prices, stated Albertynas, including that the majority desktop customers discover web sites through searches.  

That means web sites “need to pay for Google ads … they need to bid for keywords … and reacquire users each time the user books through them. And in case of the mobile or mobile app, it’s like much more retention in terms of getting users back.”

Additionally, some inns present higher costs for cell customers.

“Booking.com, they have three different rates: desktop, mobile, and also a mobile app,” stated Albertynas. “In what we see from our data, 80% of mobile and mobile app prices are similar, but there are cases where we can actually find the cheaper rate on the app.”

Lowest hotel rates in the U.S.

Travelers headed to the United States might wish to lean on Priceline. The Connecticut-based firm, which is owned by Booking Holdings, had the most cost-effective rates in almost half of the some 40,000 searches that had been analyzed.

From 40,656 hotel searches.

Source: RatePunk

Agoda solely had the lowest rates in 13% of the searches.

But Albertynas stated individuals touring in the United States ought to control Booking.com in 2024.

“Booking Holdings, mainly the Booking.com brand, is really trying to expand into the States,” he stated. “They will be making some promotions and some kind of direct deals with the chains, with the hotels to provide a better price.”

Lowest rates in sure international locations and cities

A deeper look into RatePunk’s information revealed that some web sites have higher general pricing in sure international locations, akin to:

  • Hotels.com — in Maldives and Mexico
  • Booking.com — in Italy
  • Agoda — in Japan, Thailand, Malaysia, Australia
  • Priceline — in France
  • Expedia — in Brazil
  • ZenHotels — in Spain

The information additionally confirmed reserving web sites had higher rates for inns in sure cities: Booking.com for New York, Priceline for Miami and Los Angeles, and Expedia for Honolulu.

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