Byju’s hit pause on ads featuring Shah Rukh Khan after Aryan Khan’s arrest in drug case : Bollywood News – Newz9

October 9, 2021

Shah Rukh Khan is the model ambassador of the favored educating software Byju’s. Reportedly, Byju’s has paused its affiliation with the Bollywood celebrity following the arrest of his son Aryan Khan in a drug case in Mumbai.

As per stories, the edtech firm has pulled ads featuring Shah Rukh Khan regardless of advance bookings. This transfer was carried out after they confronted a backlash on social media platforms like Twitter. Shah Rukh Khan is the face of a number of excessive-profile manufacturers like Dubai Tourism, ICICI Bank, Hyundai, LG, Reliance Jio amongst others. However, Byju’s was one of many largest sponsorship offers for the actor. As per stories, SRK has an annual deal of Rs. 3-four crore with Byju’s.

Byju’s had launched a brand new advert marketing campaign with SRK a few weeks in the past. But for now, they’ve paused all promotions featuring SRK as they don’t want to be seen selling the model with SRK amid a drug case controversy involving his son. However, it’s not clear whether or not the corporate has determined to drop SRK as its model ambassador altogether.

Byju’s had additionally panned ads for IPL. However, now with IPL transferring in the direction of its remaining stage, the corporate will not be certain if it is going to be in a position to pull out of all IPL promotions.

Meanwhile, Byju’s has benefited immensely from its affiliation with Khan. Reportedly, Khan’s affiliation with the model has been so deep that even when they hit the pause button, it is going to be troublesome for the model to delink itself from SRK. Byju’s is presently essentially the most valued startup with a valuation of round $18 billion. Meanwhile, SRK was ranked fourth in Duff & Phelps’ celeb model valuation examine with a model worth of $51.1 million.

ALSO READ: Karan Johar visits Shah Rukh Khan along with senior advocate Rustam N Mulla at Mannat after Mumbai Court denies bail to Aryan Khan