Can outback tourism survive without one of its biggest events?

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Can outback tourism survive without one of its biggest events?

Outback Queensland cities are bracing for a bleak tourism season subsequent yr as the fee of residing disaster places the crunch on iconic occasions.

From races and rodeos to festivals and gala’s, occasion tourism is the lifeblood for a lot of companies.

But an rising quantity of cancellations is leaving communities weak.

Last week, organisers of Australia’s most distant music pageant the Birdsville Big Red Bash announced they would be taking a break in 2025, with plans to return in 2026.

Big Red Bash will not go forward subsequent yr, however organisers say the pageant might be again in 2026. (Supplied: Matt Williams )

It adopted information of uncertainty about subsequent yr’s Mount Isa Rodeo after the state authorities rejected pleas for a $500,000 bailout. A call on the rodeo is predicted this week.

Both occasions carry hundreds of travellers and are important financial drivers for outback Queensland.

Local councils and tourism teams will as we speak maintain pressing talks to assist safe the 2025 vacationer season.

Costs rise, numbers decline

drone shot of vehicle driving along outback road

Outback tourism stakeholders are assembly to debate methods to draw guests. (ABC Western Qld: Hannah Walsh)

Outback Queensland Tourism Association chief government Denise Brown stated they had been already engaged on methods to reframe occasions in 2025 to maintain driving enterprise to the areas.

“We are doing everything in our power to try and breathe different life into these events,” she stated.

“The cost of living crisis and changes to consumer spending has seen a major decline in event numbers across the country.

“Also prices of insurance coverage, development of levels, VIP marquees, proceed to rise.”

Horses barreling out of the starting gates on a dirt track, dust flies behind them.

The Birdsville Races are held yearly.  (Supplied: Matt Williams)

She stated the outback was additionally competing in opposition to the enchantment of cheaper abroad locations like Bali.

No Bash, no crowds

In current years the Big Red Bash has drawn a crowd of between 8,000 to 12,000 individuals to Birdsville, greater than 1,500 kilometres west of Brisbane.

Birdsville town sign

Birdsville has a inhabitants of about 100, however that swells to as much as 10,000 when the Big Red Bash is on. (ABC Western Qld: Hannah Walsh)

Travellers often then visit other events and towns during their stay, injecting millions of dollars into the western Queensland economy.

Outback event organisers are concerned that without the Bash to bring the big crowds, tourists would not make the journey.

The Bedourie Camel Races happen the weekend after the Bash, with 90 per cent of attendees coming instantly from Birdsville.

camel racing

Bedourie Camel Races organisers say 80 per cent of attendees come from Big Red Bash. (Supplied)

“It’s going to knock us for a sixer as a result of it should take 60 or 70 per cent, possibly extra, out of our income for these few weeks,” stated Bedourie Amateur Race Club president Robbie Dare.

“All these little cities top-up from the income from gas and meals gross sales going to and from Birdsville.”

Mr Dare is set the Bedourie Camel Races will go forward subsequent yr, however stated it will be arduous.

More than simply the massive occasions

family sitting outside cafe

The Rowlands household opened a restaurant in Birdsville three years in the past.  (ABC Western Qld: Hannah Walsh)

For Wangkangurru Yarluyandi woman Thiwi Rowlands it will be the first year her family-run cafe operates without events like the Bash and the Simpson Desert Ultra marathon, which has also been cancelled in 2025.

She stated whereas it will be a giant hit, they had been relying on Birdsville itself being a bucket record vacation spot.

“We’re a lot greater than the massive occasions so hopefully this fashion we’re not going to be so exhausted, and we’re in a position to share our nation with everybody else, as a result of that is what we need to do,” she stated.

A woman operating a till at a shop.

Thiwi Rowlands grew up in Birdsville.  (ABC Western Qld: Hannah Walsh)

“I’ve all the time felt that the group, together with council, must be working collectively to give you a strategic plan [about] how we will encourage extra guests to outback Queensland.”

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