New School Foods is fishing to do the unimaginable… higher than Impossible.
It is absolutely arduous to make high-quality faux meat. It’s additionally actually arduous to commercialize R&D in Canada.
Today we’re talking with Chris Bryson, founder and CEO of New School Foods, who’s attempting to commercialize some pet undertaking R&D to supply a Canadian faux meat company providing plant-based entire cuts of salmon.
“We’re not in the business of selling food, we’re in the business of behaviour change.”
Chris Bryson
Bryson comes with pedigree, having based and bought Unata to Instacart, and the company has raised $12 million USD in funding thus far with further Canadian grants. But New School Foods is beginning with the toughest of the faux meats and an intent to vary folks’s consuming habits in an business that has seen main entrants like Beyond and Impossible explode after which flop. We’re speaking exponential complexity.
So what the hell is Bryson considering?
Now, as a vegetarian who has had my share of plant-based burgers, I can let you know I’m not a fish fan, nor am I a faux fish fan. But I’m rooting for New School Foods to launch later this 12 months by means of eating places in LA, New York, and Toronto.
Why? The company is tackling a international drawback from Canada, and taking a distinctive method relative to rivals.
So, is this the origin story of the compulsory BetaKit cooking present?
Let’s dig in!
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We work to foster innovation in B.C. in order that British Columbians in all areas of the province can profit from a thriving, sustainable, and inclusive innovation financial system.
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The BetaKit Podcast is hosted by Douglas Soltys & Rob Kenedi. Feature picture courtesy New School Foods.