In Boston, a food truck is bringing the taste of home-cooked Korean dishes to the streets. The truck, known as Bibim Box, is the brainchild of Justin Won, who shares recipes from his childhood in Korea.
“Bibim means mix, and bap means rice. I chose Bibim Box because it’s like a big box of deliciousness,” Won explained.
One of his standout dishes is bulgogi, thinly sliced beef or pork marinated in a sweet and savory sauce, served over white rice. “This is my mom’s recipe,” Won noted proudly. He incorporates gochujang, a staple Korean hot sauce, to give an extra kick.
Justin doesn’t just serve the good stuff in Boston. He also travels to Foxboro to fuel the New England Revolution soccer team after their practices. “It’s an honor to feed the players,” he shared.
Justin moved to the U.S. from Korea at age 10. After losing his corporate job in 2017, he decided to start Bibim Box. Thanks to Commonwealth Kitchen, a shared kitchen that supports new food businesses, he found his path. “Without them, I wouldn’t be here,” he said. They helped him navigate catering opportunities, allowing him to serve delicious meals to many.
Justin’s journey reflects a larger trend of food trucks diversifying culinary options in cities nationwide. According to a 2022 survey by IBISWorld, the food truck industry has been growing by about 7% annually. This growth highlights a shift towards casual dining experiences, driven by affordable, high-quality street food. Many food trucks like Bibim Box are not just surviving but thriving in this new culinary landscape.
From the streets of Boston to the sidelines of local sports, Justin is paving the way for Korean cuisine, proving it can fit anywhere. His passion for food and community shines through every dish he serves.
Source link
Small Business, South Korea, Boston, New England Revolution