Exciting News from Munich! MINI is unveiling a new collection to launch the John Cooper Works (JCW) family. Alongside this, they are also introducing mini pull-back toy versions of the new MINI Cooper SE and the MINI Aceman SE for collectors and kids alike.
The 2024 MINI Lifestyle Collection highlights the stylish design of the MINI Cooper. What stands out in this collection is its color scheme, which features the bold and contrasting colors typical of MINI’s identity.
Discover the MINI JCW Lifestyle Collection!
The clothing in the JCW Lifestyle Collection showcases classic colors: black, white, and the vibrant JCW red. You’ll find the iconic JCW logo on various items, including T-shirts made from eco-friendly materials. The white T-shirt is crafted from 100% certified organic cotton, while the black one is a mix of 50% recycled and 50% organic cotton. Kids can enjoy a white T-shirt with a fun red racing stripe next to the famous MINI logo. For cooler days, check out the stylish JCW Logo Hoodie!
The bags in this collection are perfect for those on the go. They combine sporty style with practicality. With the JCW logo and a classy seat pattern lining, these bags are as functional as they are stylish. The JCW Logo Organiser Pouch keeps all your essentials in check, while the JCW Logo Backpack has a padded compartment for laptops and a pocket for water bottles, making it a great everyday choice. Plus, there’s the versatile JCW Logo Traveller bag, complete with a detachable strap and a trolley strap for easy travel.
The JCW Lifestyle Collection also offers useful accessories. For instance, there’s a sleek JCW Logo Keyring and a reliable JCW Foldable Umbrella that can stand up to winds of up to 120 km/h. The collection even includes a JCW Logo Travel Mug in two sizes—300ml and 500ml—to keep your drinks hot or cold.
Fun and Quirky with the New MINI Wordmark Add-ons!
The new MINI Wordmark range adds a playful twist to traditional designs, featuring the MINI letters in fun ways. The MINI Wordmark Polo Shirt sports striking knitting on the collar, while the black Wordmark Jacket is stylish with its reflective print at the back and hood—perfect for changing seasons.
Mini Adventures for Little Drivers!
For young enthusiasts, the MINI lifestyle collection includes exciting items like the MINI ALL4 Baby Bike in eye-catching Chilli Red, designed for children aged 18 months and up. It ensures safety with a sturdy build and an ergonomic seat. There’s also the MINI Aluminium Balance Bike with a lightweight frame and classic MINI styling. And let’s not forget the MINI Baby Racer, featuring white stripes and a child-friendly steering wheel, offering safe and fun driving experiences. Parents can even attach a length-adjustable handlebar for easy steering.
All these new products will hit the shelves on April 1, 2025.
If you have any questions, feel free to reach out:
Corporate Communications
Franziska Liebert, Spokesperson MINI
Phone: +49-151-601-28030
Email: franziska.liebert@mini.com
Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
Email: micaela.sandstede@bmw.de
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Source linkJohn Cooper Works,Lifestyle Products
