Just imagine this: you take a sample from the inside of your cheek using a simple strip. After dissolving it in a special solution, you place it in a device that processes the sample. While it works, you fill out a quick questionnaire and image your face. A few minutes later, you receive a report that not only tells you your skin’s age but also offers personalized advice on slowing down aging and the best ingredients for your skin.
Exciting, right? Now, picture a mirror that uses AI to assess your feelings as you try on different makeup looks, helping you find the shades that you love.
This is the new wave of beauty technology, changing the way we approach skincare and makeup.
### A Glimpse into the Future
At the 2025 Consumer Electronics Show, L’Oréal introduced its Cell BioPrint, a device designed for quick, personalized skin analysis. Developed with Korean startup NanoEnTek, this innovation uses proteomics to help shift skincare from reacting to problems to preventing them. According to Barbara Lavernos, L’Oréal’s deputy CEO, “Skin is the largest organ and crucial for wellbeing.” The device is set to be tested with a L’Oréal brand in Asia later this year.
L’Oréal also launched Mood Mirror, which uses augmented reality to match makeup with your emotional reactions. They’ve introduced My Aura, a fragrance assistant that sprays perfume with just a gesture, making it accessible for those with disabilities.
Samsung debuted its Micro LED Beauty Mirror, which doubles as a personal assistant, giving you tailored makeup suggestions and reminders.
Japanese company Shiseido revealed its Skin Visualiser, providing immediate insights into your skin condition and personalized beauty tips.
### The Rise of Personalized & Tech-Driven Beauty
The demand for personalized skincare is skyrocketing. Amazon Beauty has rolled out a virtual try-on feature to help customers select products more accurately. “Our AI-powered tools are designed to foster a personalized shopping experience,” says Siddharth Bhagat, Amazon’s director of Fashion and Beauty in India. They even launched the SkinCare Advisor to guide users in finding products tailored to their unique needs.
As the landscape shifts, brands like Swiss Beauty emphasize that virtual try-ons are becoming a must-have in the shopping experience.
### Innovative Hair Care Solutions
Dyson is also entering the beauty arena with new hair styling products. Their unique chitosan formulations, derived from mushrooms, promise to style hair more flexibly, avoiding traditional stiff bonds. “Our formulas allow for consistent styling results by reducing the chance of error,” explains James Dyson, founder of Dyson.
### The AI Revolution in Skincare
Companies like SmartSKN Labs are pioneering AI-driven skincare services. Their Muilli AI Dermascope enables you to analyze your skin at home with a high-powered camera and moisture sensors.
SharkNinja recently launched the CryoGlow Mask, a high-tech LED facial device designed to replicate a spa experience at home. A 12-week study showed that users reported smoother skin and fewer fine lines.
### Inclusive Beauty for All
Technology is also promoting inclusivity in beauty. Lancome’s Hapta is a motorized applicator for those with limited mobility. Similarly, Estée Lauder has developed a voice-enabled assistant for the visually impaired, making makeup application easier and more confident.
In India, The Body Shop has initiated a Braille system in select stores, while homegrown brand Ibaeuty offers accessible packaging designed for ease of use.
### Conclusion
Tech innovations are reshaping the beauty landscape, making personalized skincare and makeup accessible to more people than ever. With these advancements, everyone can enjoy a beauty experience that caters to their unique needs and preferences.
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gadgets, Estée Lauder Companies, CryoGlow Mask, SkinCare, Samsung, Lifestyle