Amaan AhmedFeb 03, 2021 21:52:55 IST
In what’s going to come as welcome information to current prospects and followers of the model, Hero MotoCorp has arrange a separate vertical for American biking big Harley-Davidson’s India operations, and offered a glimpse of what’s to return from the home of H-D going ahead.
- Hero MotoCorp onboards 11 Harley-Davidson dealers
- Dispatches to dealerships commenced on January 18, 2021
- Former Ducati India MD Ravi Avalur to steer new vertical
Harley-Davidson’s India plans previewed
As part of its settlement with one of essentially the most iconic motorbike manufacturers in the world, Hero MotoCorp had beforehand stated it will assist Harley-Davidson proceed its journey in India, after the bikemaker introduced its choice to exit the Indian market because it continued to face declining gross sales in world markets yr after yr.
Now, offering a clearer image, Hero MotoCorp has introduced it has arrange a devoted vertical for Harley-Davidson in India. Leading the vertical is former Ducati India managing director Ravi Avalur. Hero has additionally employed Vijay Thomas – who was the top of advertising at Harley-Davidson India – as its Lead Marketing, Premium Segment, together with three different former Harley-Davidson India executives.
2021 Heritage Classic Motorcycle. Image Courtesy: Harley Davidson
Additionally, Hero MotoCorp has introduced on board 11 dealers who had been initially part of Harley-Davidson’s community in India. These dealers will function out of the next cities – Mumbai, Delhi, Chennai, Pune, Bengaluru, Ahmedabad, Kolkata, Kochi, Bhubaneswar, Hyderabad and Dehradun. Hero MotoCorp has additionally promised it can additional increase the Harley-Davidson community for gross sales, service and equipment throughout the nation in the time to return.
In its assertion, Hero stated dispatches to dealers commenced on January 18, 2021, and that data on new Harley-Davidson fashions shall be revealed nearer to their launch dates. As of now, Harley-Davidson’s India web site lists three classes of bikes – Street (Iron 883, Forty-Eight), Cruiser (Softail Standard, Street Bob, Low Rider S, Fat Bob, Fat Boy 114) and Touring (Electra Glide Standard, Heritage Classic, Road King, Road Glide Special, Street Glide Special). Along with these, Harley’s India web site additionally shows remaining shares of 2020 fashions, which embrace the now-discontinued Street 750 and Street Rod bikes.
What this implies is that India will, in all probability, proceed to obtain new Harley-Davidson bikes going ahead as effectively. From its world portfolio, Harley is anticipated to introduce its all-electric LiveWire and the Pan America adventure-tourer. For rising markets, Harley has joined fingers with China’s Zhejiang Qianjiang Motorcycle Group to develop small-capacity bikes, the primary of which is anticipated to be a 338cc bike named the 338R. Interestingly, Hero MotoCorp has beforehand said it can additionally ‘develop and sell’ premium bikes beneath the Harley-Davidson banner.