Exciting Expansion Ahead: JAJU, Shinsegae International’s Lifestyle Brand, Unveils Growth Plans!

JAJU, a lifestyle brand from Shinsegae International, is stepping up its pajama game. Starting this month, they are rolling out a personalized pajama service across 96 stores nationwide. This initiative follows a successful trial in the Seoul area, where customers loved customizing their pajamas with initials or phrases. In just a few months, sales of their popular pajama sets rose by over 50% compared to last year.

What makes this service stand out? Shoppers can choose from 75 combinations of fonts, colors, and sizes. They can also add simple phrases or initials of up to 7 characters. This offers a fun way for people to express their personalities through their sleepwear.

Summer is just around the corner, and JAJU is ready. They will be introducing new pajama styles perfect for warmer weather. These include:

• The pointelle set, made from soft summer knit, which is great for both sleeping and casual outings.
• A cotton eyelet short-sleeved set featuring feminine details for a breezy feel.
• A lightweight double cotton set that ensures comfort with a breathable, stretchy fabric.
• Quick-dry options that wick away sweat, along with designs that minimize sticking to the skin.
• Riocell pajamas, using a blend that enhances breathability and moisture management.

This growth in pajama sales isn’t just a JAJU phenomenon. A recent survey by Statista revealed that the global sleepwear market is projected to grow to $18 billion by 2025, boosted by online shopping trends. Social media reflects this trend too, with many users sharing their cozy pajama experiences, often tagging brands in their posts. Pajamas are becoming more than just nightwear; they are a statement of comfort and style.

Shinsegae International is committed to continuously evolving its pajama lines. An official stated, “We will keep improving our products based on customer feedback.” So whether you’re looking for quirky designs or classic styles, personalized pajamas are here to stay.

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