Facebook is planning to shut down Lasso, an app that it has launched a-year-and-a-half-ago to take on TikTok. As per a report by TechCrunch, Lasso alerted its customers that the app will not be practical from 10 July.
Lasso was launched late in 2018. It gained momentum amongst younger customers in China and in the West. The report mentions that Lasso was solely rolled out in the US, Colombia, Mexico, Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador and Uruguay.
Screengrabs from the Lasso app. Image: Apple App Store
A Hindi-language function was additionally added to the app later, however it was by no means launched in India. It shouldn’t be identified why Facebook by no means expanded Lasso to extra markets.
As per a report by The Verge, Facebook seems to be shutting down Lasso as its focus shifts to Instagram‘s Reels.
Reels is a video enhancing software that permits customers to report and edit TikTok-style movies which they will submit to their Instagram Stories, ship through DM, or submit to a brand new part of the Explore tab called Top Reels.
A report by Daily Mail says that Lasso permits app customers to submit 15-second movies. The developer of the app Brady Voss had give up Facebook simply six days after its launch.
Lasso in February final yr had achieved an estimated 70,000 US downloads, in contrast to TikTok‘s 39.6 million.
It is not only Lasso, Facebook has earlier this week additionally shutdown Hobbi. Launched in February this yr, it was an experimental Pinterest-like app designed to assist customers doc private tasks.
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