How Microsoft could use ChatGPT to supercharge its products | CNN Business

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Is ChatGPT the brand new Clippy?

Shortly after Microsoft confirmed plans this week to make investments billions in OpenAI, the corporate behind the viral new AI chatbot instrument ChatGPT, some individuals started joking on social media that the know-how would assist supercharge the much-hated, wide-eyed, paperclip-shaped digital assistant.

While Clippy might mostly be a factor of the previous, the corporate’s transfer to double down on AI instruments provides the promise of doing what Clippy by no means fairly achieved: remodeling how we work.

“There is a kernel of truth to the Clippy comparison,” David Lobina, a synthetic intelligence analyst at ABI Research. “Clippy was not based on AI – or machine learning – but ChatGPT is a rather sophisticated auto-completion tool, and in that sense it is a much better version of Clippy.”

Since it was made out there in late November, ChatGPT has been used to generate unique essays, tales and tune lyrics in response to consumer prompts. It has drafted analysis paper abstracts that fooled some scientists. Some CEOs have even used it to write emails or do accounting work.

For Microsoft, integrating the chatbot instrument could make its core software program products extra highly effective. Some potential use instances embody writing traces of textual content for a PowerPoint presentation, drafting an essay in Word or doing automated information entry in Excel spreadsheets. For Microsoft’s search engine Bing, ChatGPT could present extra customized search outcomes and higher summarize internet pages.

All of the above strategies have been generated by asking ChatGPT varied types of the query, “How could Microsoft integrate ChatGPT into its products?” Microsoft, for is an element, has mentioned little on doable integrations past lately announcing plans to add ChatGPT options to its cloud computing service.

“Microsoft will deploy OpenAI’s models across our consumer and enterprise products and introduce new categories of digital experiences built on OpenAI’s technology,” Microsoft mentioned in a press launch this week, asserting the expanded partnership.

When Microsoft first invested in OpenAI in 2019, CEO Satya Nadella said he believed synthetic intelligence could be “one of the most transformative technologies of our time.” But it arguably wasn’t till final yr, with a number of new releases from OpenAI, together with ChatGPT and the highly effective picture generator DALL-E, that the numerous potential of the partnership grew to become extensively obvious.

Suddenly, Microsoft seems to be in a frontrunner place in Silicon Valley’s high-stakes AI race. It is now working intently with an organization, OpenAI, and a product, ChatGPT, which have reportedly caught Google off guard and seemingly sparked some frustration from Meta’s chief AI scientist.

“Microsoft is not a leader in AI research at present, but with this exclusive deal with OpenAI, they are going to be catapulted into the heart of things,” Lobina mentioned.

The OpenAI funding was introduced days after Microsoft confirmed plans to lay off 10,000 employees as a part of broader cost-cutting measures. Nadella mentioned the corporate will proceed to spend money on “strategic areas for our future” and pointed to advances in AI as “the next major wave” of computing.

Jason Wong, an analyst at market analysis agency Gartner, instructed CNN it is smart why Microsoft is aggressively pursuing AI, calling it “the secret sauce for applications built and running on the cloud.”

But there could be dangers for Microsoft in utilizing and being related to OpenAI’s know-how. Both ChatGPT and DALL-E are skilled on huge quantities of information so as to generate content material. That has raised some considerations concerning the potential of those instruments to perpetuate biases present in that information and to unfold misinformation. For Microsoft, that could make integrating the instrument into particular products problematic.

“Systems such as ChatGPT can be rather unreliable, making up stuff as they go and giving different answers to the same questions – not to mention the sexist and racist biases,” Lobina mentioned. Microsoft, he mentioned, will seemingly need to “wait before letting GPT systems answer online search queries.”

While ChatGPT has gained traction amongst customers, a rising variety of schools and teachers are also concerned concerning the speedy affect of ChatGPT on college students and their skill to cheat on assignments. Integrating ChatGPT too shortly into Microsoft’s products could run the danger of faculties rethinking their use of that software program.

Despite points that could probably create destructive publicity for the businesses related to these instruments, Microsoft clearly acknowledges its alternative to turn into an AI chief.

“Microsoft continues to spend significant research and development on AI and innovations that require AI behind it, such as computer vision technologies, but [these technologies] are not as apparent to its users,” mentioned Wong from Gartner. “This is the phenomenon of ‘everyday AI’ where AI is just in the background and customers take it for granted.”

With the disclosing of ChatGPT, he mentioned, OpenAI’s potential has been proven “to the masses.” The identical could also be true of Microsoft.

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