Instagram launches TikTok rival Reels in India: All you need to know – Newz9

Facebook-owned photograph-sharing app Instagram has introduced a brand new function, known as Reels, in India. The function — primarily a TikTok rival that permits customers to create quick movies — was in the testing section in the nation and now has formally been launched.
Using Reels, Instagram customers will likely be ready to create 15-second movies with audio, results and different artistic instruments, which might be shared on their feeds.
The function will likely be out there in the nation beginning as we speak at 7.30 pm. The firm has mentioned that India is the fourth nation after Brazil, Germany and France, the place this function is coming.
Reels will begin showing in the Explore part of the app for the accounts which can be public.
In order to create a Reel, customers could have to choose ‘Reels’ on the backside of the Instagram digicam the place they’ll see a number of enhancing instruments on the left aspect of the display. These embody audio, AR results, timer and countdown, align and speeds.
Users will likely be ready to seek for a tune in the Instagram music library and alternatively get the choice to use their very own unique audio by recording a Reel. They may even get a number of AR results in the AR library which can be created by each Instagram and creators. Using timer and countdown customers will likely be ready to set the timer to report clips arms-free.
These Reels might be posted on customers Feeds and might be shared as Stories or in Direct Messages. In the case of the final two choices, it’s going to disappear in 24 hours.
Commenting on the launch of the function, Ajit Mohan, vp and managing director, Facebook India, mentioned, “With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country. People across the big and small cities of India come to Instagram to express themselves safely, and also to be entertained. With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity. With the multiple creative formats, whichever way you want to express yourself, it can now be on Instagram.”