In a Monday interview with CNBC’s Jim Cramer, NASCAR President Steve Phelps mentioned his firm’s new cope with Amazon Prime streaming, saying Amazon is a sticking pressure in sports distribution.
“Amazon, from a sports standpoint is here to stay,” Phelps stated. “What they’ve done with the NFL, obviously, what they’re going to do with us, there’ll be other sports properties, I’m sure, that they will bring in to the fold.”
NASCAR introduced final yr it entered right into a seven-year agreement with Prime Video, giving the platform unique rights to 5 of its Cup Series races in 2025. Phelps was “thrilled” about NASCAR’s partnership with Amazon, saying the deal was his firm’s first “pure streamer” at its Cup Series degree. However, he added that linear tv stays vital to the corporate. NASCAR additionally has agreements to present different races with NBC, FOX, and TNT sports, a division of Warner Bros.
The NFL financed an enormous streaming deal again in 2021 that gave Prime Video unique rights to its Thursday Night Football package deal. Amazon averaged 13 million viewers throughout its first NFL recreation final season, with viewership on the platform growing 24% this season.
Phelps additionally mentioned different methods NASCAR is making an attempt to innovate. Netflix is set to launch a NASCAR documentary collection, ‘NASCAR: Full Speed,’ on Tuesday. And the corporate hosted its first annual Cup Series avenue race in Chicago final yr, with Phelps including that 80% of viewers who purchased tickets to the occasion had by no means been to a NASCAR race.
“We’re trying to keep things fresh and moving,” he stated. “So, yes, true to kind of the history of NASCAR and the DNA, but the new NASCAR is also doing things that are bold and innovative and things that haven’t been done before, like the Chicago street race.”
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