When Orson Welles first saw a movie studio, he called it “the biggest electric train set any boy ever had.” Fast forward to today, Joe and Anthony Russo’s film The Electric State throwsWelles’s metaphor into stark contrast with its staggering budget of over $300 million. This makes it Netflix’s most expensive film yet, and one of the priciest ever. The Russos are known for their big productions, with their previous films Avengers: Infinity War and Avengers: Endgame raking in nearly $5 billion at the box office. But it seems the more money these creators have, the less joy they capture in their work.
The Electric State aims for fun, packing in quirky gadgets like an animated popcorn bucket and a chatty barbershop chair. Set in a retro-futuristic 1990s, it showcases a world where robots have taken over. Yet, despite the chaos of war and robots, the film maintains a strangely upbeat tone. The characters engage in witty banter, but it comes off as forced and hollow rather than genuinely amusing.
For many blockbuster films today, viewers often ask, "Where did all the money go?" This is a fair question, especially considering some films don’t look as lavish as their budgets suggest. While The Electric State features elaborate CGI designs—like a post-apocalyptic mall for robots and spectacular battle scenes—it still feels low on creativity and genuine excitement. Instead of entertaining, it often feels like a film that checks boxes rather than taking risks.
One humorous element, like finding that a famous snack mascot is leading the robots, could have been used for satire, but instead falls flat. The filmmakers miss opportunities to explore interesting themes or deliver poignant messages, often opting for a predictably light touch instead.
At the heart of the story is Michelle, a teenage girl who lost her family in a tragic accident. She believes her younger brother is alive and is controlling a robot named Cosmo. This premise could lead to a deep exploration of grief, but the film skims over these emotional depths for flashy effects. The pacing is so brisk that it skims important moments, leaving viewers feeling disconnected from the characters.
Many critics have compared The Electric State with Ready Player One, another film that drew from a dense collection of pop-culture references. Though that film highlighted a grim dystopia, the Russos seem untroubled by their own world built on familiar brands and icons. They seem to prioritize surface-level aesthetics over a coherent vision or unique storytelling.
The film also reflects a trend in Hollywood, where big names and big budgets do not guarantee innovative content. Data from a recent survey showed that 73% of viewers feel that big-budget films leave them cold or unimpressed. This growing sentiment may explain why viewers are increasingly turning to indie films or lower-budget productions that often offer more heart and originality.
In the realm of film today, where nostalgia often overshadows new ideas, The Electric State stands as a case study. It shows how even with an enormous budget, a film can fall short on imagination and depth. The Russos might be great at executing existing franchises, but when creating something new, they appear limited in vision, stuck in a cycle of rehashing instead of innovating.
The lesson here—money can’t buy creativity or enjoyment. As the industry evolves, audiences are hoping for more from their big-budget experiences. Originality, fun, and genuine emotion should be the goal, not just eye-catching visuals or clever marketing.
For further insights into the changing landscape of filmmaking, see The Hollywood Reporter.
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