New York
CNN
—
Netflix will air a live awards show for the first time, marking the streamer’s latest expansion into live programming and additional cementing its affect in Hollywood.
Beginning in 2024, the Screen Actors Guild Awards will be live-streamed globally on Netflix as a part of a new, multi-year partnership. The awards show beforehand aired on cable tv on TNT since 1998, which can also be owned by CNN’s dad or mum firm Warner Bros. Discovery.
The awards honor the greatest performances in movie and tv and are voted on by the greater than 120,000 members of the guild. They’re sometimes much less extravagant and watched by fewer folks than awards reveals like the Oscars and Golden Globes.
“The SAG Awards are beloved by the creative community and viewers alike, and now even more fans around the world will be able to celebrate these talented actors,” stated Bela Bajaria, Netflix’s head of worldwide TV, in a assertion.
This yr’s 29th Annual SAG Awards will stream live for the first time on Netflix’s YouTube channel on Sunday, February 26 at eight pm ET. Nominees for the upcoming awards are being introduced Wednesday.
It’s not the first awards show to leap from conventional TV to streaming. The Academy of Country Music Awards switched from CBS to Amazon’s Prime Video in 2022 and will as soon as once more stream live on the service this yr.
Netflix
(NFLX) is slowly exploring airing live occasions on the platform: The firm’s first live occasion will be a Chris Rock standup particular airing on March four at 10 pm ET. Adding live occasions may assist Netflix
(NFLX) stand out towards rivals because it fights to keep adding subscribers in an more and more crowded market.
“As we’ve long said, we operate in a highly competitive industry, where people have many different entertainment choices — from linear TV to streaming, YouTube to TikTok and gaming to social media,” Netflix wrote in its most recent earnings report. “The silver lining is that the opportunity is very large and growing.”
Netflix, nonetheless, has thus far resisted embracing sure live occasions, together with sports activities, that are notoriously costly to amass.
“The economic models that are built around [live sports] are built around the economics of pay television, which are different than streaming,” stated Ted Sarandos, Netflix co-CEO, last month at an investor conference. “We’re not anti-sports, we’re just pro-profits.”