The phrase ‘OTT’ has caught on huge time and even the person on the road makes use of it steadily. Not many are conscious that the complete type of OTT is over-the-high. And only a few individuals are conscious that the phrase OTT is related to streaming as a result of the time period is initially associated to units that go ‘over’ a cable field to give the consumer entry to TV content material. Nikhil Madhok, Head of Hindi Originals -Amazon Prime Video, knowledgeable attendees in regards to the historical past of the phrase ‘OTT’ on the primary day of the Newz9’s two-day OTT India Fest. On the second day of the fest, Vijay Varma raised laughs as he joked about this time period.
Newz9 OTT India Fest Day 2: Can we start calling OTT as ATT (at-the-high); Every film becomes an OTT film finally. If you want to watch Pathaan, you have to watch it on OTT” – Vijay Varma
He complimented his session moderator, Rajeev Masand, “I just like the fact that you also detest the word OTT. You have been using the word ‘streamers’.” Rajeev Masand, at this level, remarked that over-the-high was normally related to loud performing. However, in many of the streaming content material, the efficiency is something however over-the-high.
Vijay Varma, at this level, stated, “Can we start calling OTT as ATT like at-the-top?” As anticipated, there was laughter and claps among the many viewers.
He added, “People are just interested in watching good stories. Right now, as we speak, every film becomes an OTT film eventually. If you want to watch Pathaan (2023), you have to watch it on OTT. So, it’s okay. Let’s not categorize people as OTT actors. It’s not going to help in the long run. It’s going to bite us in our own a**! Hence, let’s call it ATT!”
The Newz9 OTT India Fest, in affiliation with Cinema Waale Film and Television Productions LLP and Across Media Solutions, held on the 18th & 19th of October 2023 at Taj Lands End, Mumbai have been offered by Sonata Poze, powered by TVS Jupiter and Kheloyar, Driven-by JK Tyre Blaze Rydr, alongside Matchmaking associate Bharat Matrimony, Stylish Audio associate Skullcandy, Banking associate Bank of Baroda, Healthcare associate Fujifilm Healthcare, True Chocolate associate Smoor, Astrology associate Astroyogi, Wellness Partner HCG hospitals, Cricketing Partner Metashot in affiliation with Festival companions Satvik, Snacking associate Special Choice, Outdoor associate Bright Outdoor Media, Radio associate Radio City, and celebration companions Johnnie Walker and Heineken Silver.
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