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The movie championing the journey of founders comes at a time when India is using excessive on the wave of entrepreneurial spirit -
Highlights how with Razorpay, founders don’t should stroll alone on their path of trial and tribulations, and successes
Reiterating its dedication to supporting and celebrating the entrepreneurial spirit of founders, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses, has launched its new model movie, ‘Believe’. Launched on National Entrepreneurs Day, the movie is an ode to the spirit of self-belief and conviction entrepreneurs showcase all through their journeys.
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Razorpay Brand Film, ‘Believe’
The movie goals to spotlight that whereas everybody celebrates the success of those trailblazers and game-changers who’ve put the nation on high of the startup desk globally at present, only a few concentrate on the nuances of their journeys which play a vital function of their victories. Having partnered with Footloose Films to conceptualize and co-create the movie, Razorpay has vividly captured the story of each founder’s journey in below three minutes, encapsulating their triumphs, and challenges all through, from beginning with that straightforward concept, and relentlessly braving by all attainable odds until the tip.
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Apuarv Sethi, VP, Marketing, Razorpay
Launched on Razorpay’s social media platforms – Youtube, LinkedIn, Twitter & Instagram, the movie brings this message alive by the lens of a profitable founder who after 5 years of beginning his firm, provides in a second of retrospection and reminisces about his journey – one stuffed with massive challenges and equally massive successes. He displays on his founding journey of the way it all started, proper from quitting a high-paying job and cozy life-style to having nothing however a imaginative and prescient and conviction, from being a CEO to a receptionist, from pitching his concept to others to generally having to persuade even himself, from moments of solidarity along with his supporters to moments of deafening solitariness – he displays on every little thing that’s introduced him to this second of success and realizes that the one factor that stored him going was his – Belief.
Commenting on the launch of the model movie, Apuarv Sethi, VP, Marketing, Razorpay mentioned, “With this model movie, we’re pumped as much as drive house the message that entrepreneurial spirit have to be celebrated, appreciated, and supported, not restricted to simply their successes. At Razorpay, we’ve persistently prioritized our mission of empowering founders and facilitating their success by proactively figuring out their challenges and pioneering progressive options properly forward of the trade curve. Having skilled the entrepreneurial journey firsthand, we deeply perceive the hardships and obstacles founders ceaselessly encounter. This movie, subsequently, reiterates our imaginative and prescient that no founder will ever should stroll this journey alone.”
He added, “India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting & championing them in their journey.”
Directed by Ishaan Gaur, and Indrasish Mukharjee, your entire movie is a vivid montage of cases and moments stuffed with ups and downs, curveballs, and swift wins peppered with what seem to be infinite failures, that not solely ring a bell with younger founders and seasoned ones, however are relatable to any and each founder.
“Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us,” mentioned Indrasish Mukherjee, Creative Director, Footloose Films.
Razorpay empowers companies of all sizes with its complete and expansive product portfolio, proper from providing PG companies to POS Solutions, Business Banking, Rize Community, Payroll options, and extra, seamlessly serving to founders outgrow the peculiar. By always shouldering companies, Razorpay has remained true to its core worth of serving the startup ecosystem in India. This movie comes after the broadly profitable marketing campaign of Razorpay ‘Imagined By AI’ showcasing 45 founders in 45 days and narrating their tales by AI.
About Razorpay
Razorpay, India’s main omnichannel funds and banking platform helps Indian companies with complete and progressive options constructed over strong know-how to deal with your entire size and breadth of the cost and banking journey for any enterprise. Established in 2014, the corporate gives know-how cost options to over 10 Mn companies. Founded by alumni of IIT Roorkee, Shashank Kumar, and Harshil Mathur, Razorpay is the second Indian firm to be part of Silicon Valley’s largest tech accelerator, Y Combinator. Marquee buyers comparable to Lone Pine Capital, Alkeon Capital, TCV, GIC, Tiger Global, Sequoia Capital India, Ribbit Capital, Matrix Partners, Salesforce Ventures, Y Combinator, and MasterCard have invested a complete of $741.5 Mn by Series A to F in funding. A couple of angel buyers have additionally invested in Razorpay’s mission to simplify funds and enterprise banking and redefine how finance works in India.