Google is giving its iconic ‘G’ icon a fresh look. After nearly a decade, the tech giant is updating this recognizable logo.
In September 2015, Google switched to a modern typeface called Product Sans. The old ‘G’ gave way to a new circular design featuring four distinct colors. Now, the revamped icon blurs the boundaries between colors. Red flows into yellow, yellow into green, and green into blue, giving it a vibrant, unified appearance. The design aligns with Google’s ongoing focus on streamlined aesthetics and modern user experiences.
This new look is already live on the Google Search app for iOS. However, Android users and web visitors will need to wait a bit longer to see the update. The change is subtle, so it might not catch your eye right away, especially when it appears as a small app icon or favicon.
Interestingly, the main six-letter “Google” logo isn’t changing—at least not yet. It’s possible that we might see other product logos, like those for Chrome or Maps, adopt a similar blending style in the future.
In a recent study by the branding agency Landor, it was found that around 85% of consumers remember brands primarily by their logos. A cohesive and modern logo can significantly enhance a company’s image. This change comes as Google continues to evolve its interface, aiming for a more integrated experience across its numerous platforms.
As for user reactions, social media is buzzing with mixed feelings about the update. Some fans appreciate the vibrant colors, while others feel strongly attached to the original design. Such changes often spark lively discussions among users, highlighting the emotional connection many have to iconic brands.
For more on Google’s updates, you can check their official [Google Blog](https://blog.google/products). Whether this new look will resonate with users over time remains to be seen, but it certainly keeps us talking about the brand.