The conflict of Prabhas-starrer Salaar and Shah Rukh Khan-starrer Dunki on December 22 has despatched shockwaves throughout the business. The commerce and exhibitors obtained nervous because it’s turn into a norm for distributors to fight tooth and nail over sharing of screens. The exhibitors are additionally put in a spot as they’re typically compelled to decide on a movie out of the 2. As a end result, theatres throughout the nation have been bracing to tide over this sticky scenario on December 22.
SCOOP: Red Chillies team meets producers of Animal; averts ugly fight over screens for Shah Rukh Khan’s Dunki and Prabhas’ Salaar
But if sources are to be believed, then the exhibitors and commerce can heave a sigh of reduction. A supply informed Newz9, “Salaar will be distributed by Anil Thadani’s AA Films, who are also the distributors of Animal, starring Ranbir Kapoor, which releases on December 1. There was a worry among the makers of Dunki that AA Films might tell theatres that they would get a chance to play Animal, a very highly awaited film, only if they agreed to screen Salaar over Dunki on December 22. Many distributors in the past have indulged in this practice.”
The supply continued, “Hence, senior authorities from Shah Rukh Khan’s company, Red Chillies Entertainment, reached out to the producers of Animal. The Red Chillies officials requested Animal’s producers to make sure that such a situation doesn’t arise where exhibitors are arm-twisted.”
The supply added, “The producers of Animal found merit in the request put forward by Red Chillies officials. They assured them that nothing of that sort would happen from their side.”
An business insider commented, “This shows the maturity of all the players involved. Communication is key in any relationship and it’s heartening that Shah Rukh Khan took the initiative to avoid an ugly battle of screens. And his efforts proved dividends. If all goes well, the clash between Dunki and Salaar will be a peaceful one, at least with regards to screen sharing.”
More Pages: Salaar Box Office Collection
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