Shari Redstone Hits The Red Carpet For Paramount Pictures’ ‘IF’ Premiere

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Shari Redstone strolled onto the pink carpet in New York City tonight for the premiere of Paramount Pictures IF, John Krasinski’ star-studded PG journey that opens this weekend. She was there to help studio chief Brian Robbins.

As of April, the manager (who additionally oversees Nickelodeon) can also be considered one of three members of a brand new Office of the CEO. The premiere hits as Redstone, Paramount Global’s controlling shareholder and non-executive board chair, is within the midst of making an attempt to promote the corporate however discovering a deal difficult. She did no interviews exterior the SVA Theatre in Chelsea, however chatted and stood for pictures with Robbins, Krasinski (who additionally stars) and expertise from Ryan Reynolds to Matt Damon.

Redstone additionally attended the world premiere of Top Gun: Maverick two years agoi in May of 2022 aboard the USS Midway in San Diego.

A particular committee of Paramount’s board talked completely for one month with David Ellison’s Skydance, rising with a proposal however no deal, and had turned to consider another bid by Sony and Apollo. Both mixtures are difficult, for various causes, and it’s doable neither will fly. Meanwhile, the trio of CEOs (with CBS chief George Cheeks and Chris McCarthy, president and CEO of Showtime/MTV Entertainment Studios and Paramount Media Networks) work nicely collectively but it surely’s an uncommon setup and will not be sustainable long term. The three changed former CEO Bob Bakish.

IF, in keeping with Deadline, is eyeing $40M-plus opening, robust for an authentic story, and for a non-holiday in May.

The movie stars Cailey Fleming as a woman who discovers that she will be able to see everybody’s imaginary associates and embarks on a magical journey to reconnect forgotten IFs with their youngsters. Fiona Shaw additionally stars. Phoebe Waller-Bridge, Louis Gossett Jr., Steve Carell, Amy Schumer and plenty of others voice the distinctive characters that replicate the unimaginable energy of a kid’s creativeness.

Introducing the movie, Krasinski (A Quiet Place franchise, additionally at Par) referred to as IF “by far the most personal movie I have made or will ever make,” saying, “I made it for my kids. I made it about hope. I made it about dreams. I made it about that decision you make where you go, I have to give up childhood and become an adult and go into real life, right? And this movie is all about no, you don’t have to. You can do both.”

Thanking the intensive solid he mentioned, “You know you have good friends when thet say yes before you’ve even finished the pitch.”

Brian Robbins and Shari Redstone at Paramount’s ‘If’ premiere in NYC.

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