South Side Story 2024 lineup contains (from left to proper) T.M. Krishna, Khatija Rahman and Arivu. Photos: Courtesy of Red FM South Side Story
Multi-genre music festival South Side Story returns to New Delhi on Aug. 31 and Sept. 1, bringing a various lineup for its sixth version.
Put collectively by radio and leisure firm Red FM, day one of many pageant contains performances by Carnatic vocalist T.M. Krishna, singer-songwriter and producer Sean Roldan & Friends, vocalist Khatija Rahman, Carnatic prog band Agam and Kerala artist Sithara Krishnakumar & Project Malabaricus, acting at New Delhi’s Ok.D. Jadhav Indoor Hall, which is housed inside Indira Gandhi Stadium.
Day two of South Side Story brings in fusion act Thaikkudam Bridge, hip-hop artist Arivu & The Ambassa Band (on the again of releasing his new album Valliamma Peraandi – Vol. 01), Kannada hip-hop/pop artist All Ok and Malayalam artists together with Job Kurian, Maalavika Sundar and Nithya Mammen.
True to South Indian custom, the pageant will even host delicacies from the Southern states and procuring experiences for attendees. Tickets are presently priced at ₹999 going as much as ₹2,999 for a bunch of 5 to attend each days. Day passes are promoting for ₹699 per individual.
Now six editions in, it’s obvious that South Side Story has usually repeated its artists, with the likes of Agam, Thaikkudam Bridge and extra turning into a fixture every year. Red FM and Magic FM’s chief working officer and director Nisha Narayanan defends the programming determination by declaring that they’re facilitating South Indian people and fusion artists to carry out in North India, which is usually a rarity.
“Some of the bands that have been a constant for all South Side Story editions have been Agam, Thaikkudam Bridge, and Arivu & The Ambassa Band. These bands are custodians of uplifting the indie music scene in their respective South Indian regions […] With South Side Story, we have opened up a platform for these artists to connect with their fans in North India. This is another reason they have been part of this journey since its inception,” Narayanan says.
She provides that South Side Story would have been a no brainer to place collectively inside South Indian areas, however internet hosting in markets like New Delhi and Mumbai “was another feat.” She provides, “When we started, we were determined to rope in bands and artists who believed in the concept of South Side Story, and that is how the journey with these artists started.”
