Kansas City Chiefs’ Patrick Mahomes celebrates with the Vince Lombardi Trophy after successful Super Bowl LVIII.
Brian Snyder | Reuters
Super Bowl LVIII was the most-watched television show in historical past, as an estimated 123.4 million individuals watched the Kansas City Chiefs rally in additional time to defeat the San Francisco 49ers.
CBS Sports stated that determine included viewers throughout all platforms and was up 7% from final yr’s 115.1 million common viewers, which was additionally the earlier report.
This yr’s recreation was the most-streamed Super Bowl in historical past with a report viewers on Paramount+, the community stated. It added that the community noticed its finest postseason viewership since 1998.
Sunday’s large recreation had rather a lot for audiences for tune in for — two of the perfect groups within the National Football League, a halftime show from Usher, wacky commercials and, in fact, a really public love story.
Those who tuned in only for the Super Bowl’s iconic slate of commercials noticed quite a lot of snack advertisements for manufacturers like Oreo, Pringles, Mountain Dew, Doritos and M&Ms. There had been additionally loads of celebrities endorsements from the likes of Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.
The NFL has loved sturdy viewership all through this yr’s playoffs. Late final month, the Chiefs beats the Baltimore Ravens in probably the most watched AFC Championship recreation ever.
Live sports has confirmed power at the same time as TV viewership has fragmented and moved to streaming platforms. The value of sports rights confirmed this month as Disney’s ESPN, Fox and Warner Bros. Discovery stated they might launch a joint steaming platform later this yr. ESPN later announced it could launch its personal streaming service in 2025.
— CNBC’s Jacob Pramuk contributed to this report.