New York
CNN
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Many of us swipe on our favourite lipstick, mascara or blush in a straightforward breezy method, with out a lot bodily effort. But there are tens of millions of people for whom making use of makeup poses a a lot greater problem.
French cosmetics large L’Oreal unveiled a brand new handheld makeup applicator referred to as HAPTA at this yr’s the Consumer Electronics Show (or CES) in Las Vegas, that aims to help people with limited mobility or tremors to apply makeup independently. The device was developed in partnership with Verily, a life sciences analysis firm inside Alphabet, which can also be the company mum or dad of Google.
“An estimated one in ten people in the US have some type of fine motor skill challenge. Most of us know someone or have someone in our family that faces this challenge,” mentioned Guive Balooch, international vp of L’Oreal’s expertise incubator.
The device consists of a base, applicator and an attachment that snap into place magnetically for ease of use and provide 360 levels of rotation.
“We’ve been thinking for a long time about how to use technology with a sense of purpose to meet the beauty needs of individuals with limited hand and arm mobility,” he mentioned.
Balooch mentioned HAPTA incorporates expertise initially developed by Verily to stabilize and degree the applicator. Built-in good movement sensors acknowledge patterns of important tremors and unintended actions when it’s held. The device, he mentioned, adjusts to these rhythms to help in regular makeup software.
It additionally has a built-in battery that permits about one hour of steady use when absolutely charged.
The preliminary performance of the device is to help in lipstick software. While L’Oreal piloted HAPTA with its Lancôme lipstick model at CES, Balooch mentioned the purpose is for customers to finally have the option to match any model of lipstick into the device and in addition develop utilization to different makeup functions, together with basis, blush and mascara.
L’Oreal expects to launch HAPTA for gross sales on the finish of the yr, with an estimated value of between $150 to $200.
L’Oreal debuted one other invention at CES referred to as Brow Magic, a handheld digital eyebrow makeup applicator to create personalized forehead shapes. It developed Brow Magic with Korean tech firm Prinker, a maker of printed, non-permanent tattoos.
People can obtain the Brow Magic app and scan their face with it, selecting a desired form and thickness of the forehead they need to create.
After brushing a Brow Magic primer by brows, customers transfer the printer throughout the eyebrow in a single movement. The device makes use of 2,400 tiny nozzles and printing expertise with up to 1,200 drops per inch (dpi) printing decision to deposit detachable ink on the pores and skin. Each ink cartridge ought to final six months.
The ultimate step includes making use of a topcoat to lock within the form. The printed forehead form could be eliminated utilizing makeup remover.
Balooch mentioned Brow Magic must also hit the market on the finish of 2023, priced between $150 and $200.