The yr 2023 has witnessed a exceptional efficiency at the Indian field workplace, with a number of releases crossing vital milestones in phrases of earnings. This report offers an summary of the acquisitions made by main OTT platforms of Hindi movies that grossed over Rs. 75 crores at the India field workplace in 2023.
Of the Top 10 Hindi grossers of 2023, Netflix has 5 titles, Amazon Prime Video has 3 adopted by ZEE 5 with 2 titles.
OTT Acquisitions
1. Netflix Acquisitions
Netflix, a significant participant in the OTT house, acquired two movies that grossed over Rs. 500 crores, demonstrating their dedication to premium content material.
The platform additionally secured 6 releases that earned over Rs. 149 crores and 1 launch surpassing Rs. 100 crores.
Cumulatively, Netflix’s acquisitions from 6 releases, together with Jawan, Animal, Salaar, OMG 2, Dunki, Tu Jhoothi Main Makkaar, and Dream Girl 2, amounted to a formidable Rs. 1,753.49 crores, constituting 44.67% of the whole earnings from the 19 movies.
2. Amazon Prime Video Acquisitions
Amazon Prime Video acquired movies throughout varied incomes brackets, with one launch surpassing Rs. 500 crores, one over Rs. 250 crores, and a couple of movies crossing Rs. 100 crores.
The cumulative field workplace collections from Amazon Prime’s acquisitions, together with Pathaan, Tiger 3, Rocky Aur Rani Kii Prem Kahaani, Adipurush, Fukrey 3, Bholaa, and Satyaprem Ki Katha, amounted to Rs. 1373.45 crores, making up 31.24% of the whole earnings.
3. ZEE 5 Acquisitions
ZEE 5 ventured into acquisitions with 1 film surpassing Rs. 500 crores, 1 over Rs. 100 crores, and 1 crossing Rs. 75 crores.
The cumulative field workplace collections from ZEE 5’s acquisitions, together with Gadar 2, The Kerala Story, Sam Bahadur, and Kisi Ka Bhai Kisi Ki Jaan, amounted to Rs. 970.four crores, contributing 22.07% to the whole earnings.
The numerous efficiency of movies at the field workplace showcases the dynamic nature of the Indian film business. The strategic acquisitions by OTT platforms, comparable to Netflix, Amazon Prime Video, and ZEE 5, mirror the rising competitors for premium content material. As the business continues to evolve, these numbers present insights into the altering patterns of film consumption, emphasizing the coexistence of conventional theatrical releases and digital platforms.
Top 10 Hindi Releases of 2023 and their streaming platforms
Jawan – Rs. 643.87 cr. – Netflix
Animal – Rs. 554.43 cr. – Netflix
Pathaan – Rs. 543.05 cr. – Amazon Prime Video
Gadar 2 – Rs. 525.45 cr. – ZEE 5
Tiger 3 – Rs. 285.52 cr. – Amazon Prime Video
The Kerala Story – Rs. 242.2 cr. – ZEE 5
Dunki – Rs. 210.02 cr. – Netflix
Rocky Aur Rani Kii Prem Kahaani – Rs. 153.6 cr. – Amazon Prime Video
Salaar – Rs. 151.07 cr. – Netflix
OMG 2 – Rs. 150.17 cr. – Netflix