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NEW DELHI: Toyota Motor is ready to enter the sub-Rs 10 lakh SUV class in India, driving on its partnership with Maruti Suzuki.
The firm will drive in the sub 4-meter SUV, to be referred to as ‘Urban Cruiser’, and the mannequin — its least expensive off-roader ever in the market — can be sourced from Maruti Suzuki, which is providing a personalized, specifically-developed model of the Brezza mini SUV.
The corporations are increasing their relationship past the Baleno automobile that they already share. Toyota has been sourcing the Baleno hatchback from Maruti Suzuki and sells the mannequin below the title Glanza.
The mannequin-sharing relationship stems from the settlement that Toyota had signed with Maruti’s Japanese mother or father, and its compatriot, Suzuki across the yr 2018.
“We are confident on the Urban Cruiser and the model will be positioned very aggressively,” Naveen Soni, senior VP (gross sales & advertising and marketing) of Toyota Kirloskar Motors, instructed TOI. “The Glanza has helped us in getting a large number of first-time customers into Toyota’s fold, and with the Urban Cruiser, we are confident of making a bigger say in the sub-Rs 10 lakh market as demand here remains strong.”
The firm has already offered 25,000 models of the Glanza in the final one yr.
As Toyota will get deeper into the entry-stage market, the corporate has additionally been increasing its retail presence. Soni stated that it has 376 gross sales factors, and 50 contemporary ones can be added by the top of this yr.