In a significant move for the horticultural sector, ISO Horti, known for its work in robotics and automation, is merging with TTA, experts in transplanting and sorting solutions. Together, they will operate as TTA-ISO. This partnership responds to the growing need for automation in horticulture and food production globally.
The horticulture market is on the rise. This growth brings exciting prospects, but it also leads to challenges, such as labor shortages and stricter sustainability requirements. The combined expertise of TTA-ISO aims to tackle these issues. They plan to deliver advanced automation solutions that incorporate AI and robotics, helping growers adapt to these changes.
TTA-ISO looks forward to a bright future in horticulture. The sector is expected to grow by 8–10% annually. With their innovative technology, they aim to expand into new markets, including the Americas, the Middle East, and Oceania. There’s also interest in exploring opportunities in global food markets, as well as the carbon and fiber industries.
This merger emphasizes the importance of research and development (R&D). By pooling their resources, TTA-ISO aims to speed up the development of automation solutions and provide a wider variety of products and services. This collaboration will allow for more tailored solutions based on individual customer needs.
According to Martin Maasland, CEO of ISO, “This merger gives us the power to help our customers innovate and transform their businesses. We focus on improving processes and using resources more efficiently, which reduces waste and supports sustainability.”
Jan Bakker, the CEO of TTA, adds, “Joining forces allows us to address the growing demand for automation. Automation is the future of horticulture, and TTA-ISO is leading the way. Together, we can help growers increase productivity and develop sustainable practices.”
This merger receives strong support from Rabobank and existing shareholders, showing confidence in TTA-ISO’s vision and potential for success. With its roots in Dutch innovation and a global presence, TTA-ISO is set to transform the horticulture and food production landscape, offering impactful automation solutions for a more sustainable future.
For more details, visit tta-iso.com.
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