SANTA MONICA, Calif., Feb. 3, 2025 (GLOBE NEWSWIRE) — Relo Metrics, a top sports measurement platform, has teamed up with Meltwater, a leading provider of media and consumer intelligence. This partnership aims to revolutionize how sports and entertainment clients assess and enhance their sponsorship performance in the digital space.
This collaboration combines Relo’s AI-driven sponsorship analytics with Meltwater’s media insights, offering clients deeper understanding and insights into their sponsorship impacts. This means brands can now make more informed decisions based on detailed analytics.
In 2024, sports and live entertainment saw a significant resurgence. Brands need to ensure their messages cut through the noise and are aligned with measurement strategies. The digital landscape offers endless opportunities but also complexities that were previously overlooked. With this partnership, Relo and Meltwater will help clients measure engagement and brand exposure more effectively than before.
Key beneficiaries of this partnership include:
- Rights Holders: This includes sports teams and leagues that will gain insights to improve partnership renewals and revenue growth.
- Brands: Marketing teams can coordinate efforts across platforms, enhancing media strategies and experiential marketing.
- Agencies: PR, media, and sports agencies can now collaborate on data strategies for better measurement.
Jay Prasad, CEO of Relo Metrics, expressed excitement about the partnership, calling it a transformative step for the industry. He highlighted how it enables stakeholders to understand the full impact of their sponsorships, ultimately supporting data-driven decisions.
Meltwater’s suite of solutions harnesses media, social, and consumer data to generate actionable insights. This allows companies to gain a competitive edge by understanding the effectiveness of their marketing strategies.
Relo Metrics focuses on providing performance analytics that help clients maximize their sponsorship investments. By using detailed metrics, clients can grasp the full value of their sponsorships through a single-platform approach.
Doug Balut, SVP of Global Alliances at Meltwater, emphasized the importance of having a comprehensive view of media performance. By partnering with Relo, brands will be better equipped to optimize their strategies and make impactful decisions.
About Relo Metrics: Relo Metrics is an AI-powered platform that tracks and analyzes sponsorship engagements across various media, providing brands with critical insights to enhance their investments. For more details, visit Relo Metrics.
About Meltwater: Meltwater’s solutions enable businesses to harness the power of media and consumer insights. By analyzing a vast amount of content daily, Meltwater provides customers with essential information to drive results. Learn more at Meltwater.
For inquiries, you can contact:
Hannah Shain, VP Marketing, Relo Metrics, hannah.shain@relometrics.com
Jonalyn Morris / Shawn Belluigi, Bubble Agency, relo@bubbleagency.com
