US Senators Introduce New Bill to Combat AI Deepfakes Using Watermarks

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US Senators Introduce New Bill to Combat AI Deepfakes Using Watermarks

A bipartisan coalition of US Senators has established the Content Origin Protection and Integrity from Edited and Deepfaked Media Act (COPIED Act). The Act, led by Democratic Senator Maria Cantwell, proposes numerous measures to sort out deepfakes and AI copycats. 

The new legislative effort addresses the rising drawback of AI-generated deep fakes and unauthorized copying by implementing watermarking expertise to shield unique content material.

New Bill Addresses AI Deepfakes

The COPIED Act seeks to set up a common system for watermarking AI-generated content material. This improvement ensures creators can embed distinctive markers that AI instruments can not alter or take away.

The initiative goals to present better transparency and authenticity for on-line content material, permitting creators to keep management over their work.

Senator Cantwell emphasised the significance of this invoice in an announcement to the Senate Committee on Commerce, Transportation, and Science on July 11. She highlighted the necessity for creators, together with artists, journalists, and musicians, to regain management over their mental property.

Recent authorized battles and rising scrutiny of AI practices have bolstered the motivation for this invoice. For occasion, The New York Times has sued OpenAI, accusing the corporate of copyright and mental property violations due to its knowledge scraping actions.

Such issues have additionally led large expertise corporations, like Microsoft and Apple, to distance themselves from OpenAI.

Microsoft introduced its departure from OpenAI’s board on July 10, only a 12 months after making a important $13 billion funding within the firm. This transfer comes amid rising world regulatory issues about privateness and knowledge misuse within the AI trade.

More so, European Union regulators are additionally analyzing OpenAI’s actions, with potential antitrust investigations looming due to its partnership with Microsoft.

These developments mirror the pressing want for sturdy laws just like the COPIED Act to shield creators and make sure the moral use of AI expertise.

AI Usage Burgeons in China

Amid the current transfer by the US Senators, China forges forward with its AI adoption. A current SAS and Coleman Parkes Research survey revealed that China is main the worldwide adoption and funding of generative AI expertise.

The findings, launched on July 9 by the US-based AI and analytics software program firm, mirror the responses of 1,600 decision-makers from numerous industries worldwide.

The survey highlighted that 83% of Chinese respondents reported utilizing generative AI expertise. This places China forward of different main economies in AI adoption.

In distinction, 70% of respondents within the United Kingdom have built-in generative AI into their operations, whereas the United States, recognized for creating cutting-edge AI fashions, exhibits a 65% adoption price.

The common world adoption price of generative AI is 54%. This expertise is used extensively in sectors equivalent to insurance coverage, retail, banking, telecommunications, healthcare, manufacturing, and power.

These industries leverage AI to improve effectivity, innovation, and competitiveness in an more and more digital world.

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