Crocs Inc. embarks on an thrilling journey of self-expression. The brand publicizes its collaborative partnership with rising skills Rasha Thadani and Vedang Raina, aligning with its core worth of “Come As You Are,” celebrating individuality and authenticity. With this partnership, Crocs acts as a canvas to precise oneself by means of the eyes of those Gen-Z icons.
Vedang Raina and Rasha Thadani become first ever brand faces for Crocs India
At the center of this collaboration lies the essence of Crocs’ ethos, “Come As You Are.” Teaming up with Vedang and Rasha, Crocs goals to showcase how its footwear, particularly with customizable Jibbitz, empowers people to embrace their true selves. With Vedang Raina and Rasha Thadani, Crocs is on a mission to ignite a method revolution the place self-expression is aware of no bounds.
Commenting on the collaboration, Rasha Thadani stated, “Being able to work with Crocs is a dream come true for me. It’s such a colourful, playful brand, and I absolutely love that their motto is ‘Come as you are’. I’m all about self-expression and creativity, so Crocs’ core values resonate deeply with my own. I’m eager to see the magic we can create together.”
Echoing her sentiments, Vedang Raina added, “I’m thrilled to have the opportunity to collaborate with such an iconic brand. Their jibbitz™ charms are super innovative – it’s incredible how much you can tell the world about yourself with each little charm. Crocs is all about letting your true colours shine, and now I get to be a part of that. I’m excited to see where this next step in my journey takes me.”
Sumit Dhingra, Vice President & General Manager, India & SEA, Crocs, commented on the brand’s affiliation with the 2 skills, “As we enter the subsequent chapter of Crocs’ journey in India, we’re thrilled to hitch forces with Vedang and Rasha. Their emergence as new faces within the Indian leisure scene brings a refreshing perspective, and we’re assured that, collectively, we will proceed to drive relevance for our Classic Clogs and Jibbitz throughout the nation.”
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