The yr 2021 has been a slightly tumultuous one for not simply the Indian movie business however for the international economic system as nicely. With Covid-19 wreaking havoc companies throughout the spectrum have been in turmoil. However, with the pandemic easing up in direction of the finish of the yr, the month of December noticed some large ticket Bollywood entertainers hitting screens. Interestingly although, trying again at historical past, a quantity of movies which have launched in December have gone on to attain gorgeous success at the field workplace. Interestingly, 83, which has managed to attract in Rs. 100.56 cr. has now turn into the 93rd movie to cross the Rs. 100 cr. mark. The film took 17 days to enter the coveted 100 cr. membership.
In truth, one might simply say that the month of December has recorded the most quantity of Rs. 100 cr. movies in Bollywood. But what precisely are the causes behind this unusual prevalence is what we attempt to perceive.
December is often the vacation season and the finish of the yr, which heralds a brand new starting. As Trade Analyst, Taran Adarsh tells us, “December is a major holiday season; with Christmas and New Year, films that release around this time have the added advantage of a clear run at the box office, with the assurance of footfalls since vacations are on. Most schools and colleges are on break, the Christmas season has the audience in a lighter mind set, and then of course the long run at the box office till January 3. These factors ensure a good spate of collections.”
Producer and Film Business Expert, Girish Johar shares an identical level of view as he says, “If you look at the business, trending for films is usually on the upswing from Diwali onwards. Yes the holiday season does play a major role, but you also have to note, that usually big releases target this segment when trending is positive. To capitalise on a market that has an upward trend, most big ticket film releases are planned around this time. So, December usually features a high number of films that make it big at the box office.”
Further stating one other fascinating truth, Taran Adarsh continues, “It isn’t just Bollywood where this phenomenon works. Globally, as well the business of films pick up in and around December. Given the long Christmas vacations, international films as well look to capitalise on this.”
All in all, December which has but once more proved to be a slightly profitable month with Spider-Man: No Way Home, Pushpa: The Rise – Part 1, and 83 all making it large at the field workplace, will proceed to stay a golden zone for releases. Be it the vacation season, the festive temper, or the common euphoric feeling that unfold amongst the viewers, December will proceed to stay as one of the highest, if not the highest grossing months.