Nandini YadavFeb 23, 2021 14:09:27 IST
Bringing the DC Universe to life in audio, signing a multi-year podcast cope with Avengers: Endgame administrators’ manufacturing firm AGBO, increasing Spotify SoundUp, and new interactive instruments, are solely a handful of the numerous different bulletins Spotify made on the Stream On event final evening, furthering the corporate’s obsession with increasing podcasts. Not surprisingly, Spotify CEO and founder Daniel Ek believes that the future is audio – a shift he calls the ‘Audio Renaissance’. The firm’s push in direction of it in the previous few years has given the platform a head begin of over a decade, mentioned Ek, including, “We are in the midst of an explosion of audio creation”.
Spotify now has over 2 million podcasts. This, the corporate says, is a rise of 1,500 p.c within the final three years alone.
The subsequent huge factor on Spotify: Podcasts
At the Stream On occasion, Spotify made numerous bulletins to indicate its dedication in direction of an audio-dominated (particularly podcast) future.
Spotify has introduced that SoundUp, a function geared toward bringing extra variety to the platform, is being expanded from six to 14 nations, together with India. The firm additionally introduced that it signed a multi-year podcast cope with Avengers: Endgame administrators’ AGBO manufacturing firm. The administrators will produce a number of collection for Spotify.
Spotify can be partnering with Warner Bros to convey DC universe to life in audio.
Batman Unburied, the new @DCComics podcast from David S. Goyer, steps out of the shadows quickly #SpotifyStreamOn pic.twitter.com/w0XrdyoVE5
— Spotify (@Spotify) February 22, 2021
Spotify additionally revealed new unique podcast programming, such as a podcast from former US President Barack Obama and Bruce Springsteen referred to as Renegades: Born within the USA, and Ava Duvernay’s first podcast undertaking, which focuses on legal justice.
Last 12 months, I sat down with my good pal Bruce @Springsteen for an extended and significant dialog that touched on a lot of what we’re all coping with lately. I’m excited to share it with you over the following few weeks: https://t.co/sQACD08AWx pic.twitter.com/biMoxCLhAG
— Barack Obama (@BarackObama) February 22, 2021
Spotify says in 2020, eight out of each 10 new podcast on Spotify was created utilizing Anchor (the corporate’s podcast creation platform).
Calling it the “Future formats of audio”, Spotify now lets creators curate songs from the platform’s music catalogue straight into their podcast. For listeners, they can use this function to find and discover new music they hear in these episodes.
One of my private favorite bulletins, nevertheless, was Spotify’s new partnership with WordPress that may let new creators flip their written content material straight into podcasts. This creator instrument is now accessible.
Spotify has additionally mentioned that it’s going to quickly enable creators so as to add video to podcasts.
Additionally, Spotify additionally plans so as to add interactive instruments to for podcast creators like polls and Q&As.
Creators will quickly have the ability to use interactive options like ballot or Q&A for his or her podcast episodes. #SpotifyStreamOnhttps://t.co/PzpO0T7cza pic.twitter.com/tp05WeJVAe
— Tech2 (@tech2eets) February 22, 2021
Further, on the occasion, Spotify additionally confirmed its plans to launch paid podcast subscriptions on its platform. In the following few months, the corporate shall be beta testing a new function on Anchor that may enable US creators to publish paid podcast content material geared toward their “most dedicated fans.” You can join the beta on weblog.anchor.fm/streamon.
Spotify for Artists, which is at present being utilized by over 1 million creators, will quickly be added with assist for 25 extra languages. The platform will quickly additionally open its Canvas looping visible to all artists, widen its Marquee advertising and marketing instrument and launch Discovery Mode as a check later this 12 months.
Today, we’re giving all artists entry to Canvas — to allow them to add a looping visible to their tracks on Spotify
See what’s behind @halsey‘s artistic course of for Canvas ⤵️ #SpotifyStreamOn pic.twitter.com/iFLkYgfUkD
— Spotify for Artists (@spotifyartists) February 22, 2021
Golden Age for Audio
Setting its imaginative and prescient for “a new golden age of audio”, Spotify founder and CEO Daniel Ek additionally revealed in 2020 greater than 1.eight million albums had been launched on the platform. Ek says since 2008, Spotify has expanded to 93 markets, and the streaming platform at present accounts for over 345 million listeners. Spotify’s library consists of over 70 million tracks, 4.5 billion playlists, and over 2 million podcasts.
Ek says, from smartphone to automobile infotainment programs, Spotify is used on one 2,000 totally different units.
Spotify additionally noticed a rise within the variety of creators on the platform, with over eight million creators recorded on the finish of 2020. Ek believes that the platform may have over 50 million creators by 2025.
Spotify co-head of Music, Jeremy Erlich, additional added just a few extra statistics to this: Over 60,000 new monitor are delivered to Spotify every single day, and in 2020, Spotify added 76,000 artists to its playlists for the very first time.
In 2020, over 76,000 artists had been playlisted for the primary time on Spotify—leading to 16 billion discoveries by followers a month #SpotifyStreamOn
— Spotify for Artists (@spotifyartists) February 22, 2021
“…we are helping listeners discover artists they have never heard before, 16 billion times a month”, Erlich mentioned.
Spotify’s chief R&D officer says that each hour over 50,000 hours of content material is uploaded on the platform.
Spotify’s growth, Clips, HiFi subscription, extra
Spotify’s largest announcement of the day was that within the subsequent few days, it will likely be rolling out the service to 80 new markets worldwide.
We launch in 80+ new markets over the following few days. See you quickly Bangladesh, Pakistan and Nigeria #SpotifyStreamOn pic.twitter.com/Wqv3IFdicz
— Spotify (@Spotify) February 22, 2021
The platform additionally introduced that it will likely be including assist for 36 new languages, together with Hindi, Romanian, and Swahili.
.@Spotify will now be accessible in 36 new languages together with Romanian, Hindi, Swahili and extra. #SpotifyStreamOn https://t.co/PzpO0T7cza pic.twitter.com/fw1c1QyOg3
— Tech2 (@tech2eets) February 22, 2021
At Stream On, Spotify additionally revealed its plans to launch a new subscription tier referred to as HiFi for high-quality audio later this 12 months, is choose markets. Spotify did not specify how a lot the new subscription plan will value or the place it will first roll out.
HiFi is on the way in which! Can’t wait to lastly hear #BillieEilish and #Finneas‘s hidden whispers. #SpotifyStreamOn pic.twitter.com/3Uny0UA4l7
— Spotify (@Spotify) February 22, 2021
And a function that did not actually come as a shock, Spotify mentioned that it’s testing Clips, which is actually like Instagram Stories. The function is at present below testing in choose areas with choose customers, however it’s anticipated to roll out to different markets and customers quickly.
We’re introducing new methods for artists to make use of playlists to share their tales with followers ✨
Spotify Clips will debut on much more Spotify playlists, that includes artists briefly movies that allow them put their very own stamp on a playlist expertise #SpotifyStreamOn pic.twitter.com/sgHTWV244W
— Spotify for Artists (@spotifyartists) February 22, 2021
Spotify additionally introduced SoundBetter, a new instrument which can let creators rent different music manufacturing professionals. For creators themselves, the function will work as a possibility to be found by professionals. Basically, it is a mini-LinkedIn for music manufacturing professionals.
Spotify in India
Spotify additionally celebrated two years in India. On a mean, a Spotify listener in India streamed almost 150 artists and three podcasts in 2020. Spotify additionally revealed that, at present, 90 p.c of podcast listeners from India are below the age of 35.
Spotify additionally says that the variety of podcasts created on Anchor in India have elevated 80x in a span of 1 12 months since February 2020.
Another attention-grabbing determine: Listeners in India streamed happier music in 2020 than in 2019. The common happiness ranking of all music streams elevated 2 p.c on Spotify India throughout this time.