Sony Sports Network, the official broadcaster of WWE in India, launches its new BLOCKBUSTER marketing campaign, ‘WWE, 100% Shudh Sports Entertainment’ that includes WWE Superstar Drew McIntyre along with South Superstar Karthi and Bollywood Superstar John Abraham.
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Sony Sports Network’s Spokesperson, Mr. Rajesh Kaul with Bollywood megastar John Abraham and WWE celebrity Drew McIntyre (left) and South Indian star Karthi (proper)
Conceptualized in-house, Sony Sports Network has rolled out an epic marketing campaign to have interaction viewers and strengthen their connection with the largest sports activities leisure property. The new marketing campaign not solely guarantees 100% shudh sports activities leisure but additionally goals to thrill viewers with WWE’s extraordinary blockbuster leisure.
Sony Sports Network has launched two variations of the movie, every of which can cater to the Hindi-speaking and South markets that includes two mega stars from the Indian movie trade – John Abraham and Karthi alongside WWE Superstar and two-time WWE Champion Drew McIntyre.
The movie revolves round a financial institution theft try with the celebs stepping in to save lots of the day in basic WWE model. The marketing campaign movie in Hindi options Drew McIntyre with John Abraham whereas the Tamil & Telugu movie options Drew McIntyre with Karthi.
Campaign movies:
Hindi – youtu.be/GVaUE0KO6Yg
Tamil – youtu.be/jhyf-6UBzCk
Telugu – youtu.be/1CbylNBTrVU
Comments:
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Cluster, Sony Pictures Networks India:
“It gives us immense pleasure to call ourselves the home for WWE, India’s most loved sports entertainment property. We at Sony Sports Network, aim to continue strengthening our fanbase in India by creating a deeper engagement with the youth. Our campaign sets out to build relevance with our target demographics and providing them with a holistic WWE experience.”
Drew McIntyre, WWE Superstar:
“The passion of our fans in India is just extraordinary and this country has surpassed all my wildest expectations. Working with Karthi and John Abraham and the talented team at Sony Sports Network has been awesome. These actors are amongst the humblest human beings I have ever come across. Perhaps this is phase one of Drew McIntyre’s movie career in India…”
John Abraham, Bollywood Superstar:
“I have been a huge WWE fan since childhood and working with Drew McIntyre on the WWE campaign has been nothing short of an exceptional experience. The level of athleticism and fitness that these WWE Superstars have is really amazing and its therefore no surprise that together they make WWE such a fantastic product to watch.”
Karthi, South Superstar:
“I am excited to be associated with an iconic franchise like WWE. Nostalgic memories of watching this action packed sport makes this association significantly special for me. Shooting for this campaign with Drew was a lot of fun, especially teaching him the dialogues in Tamil and discussing our favourite WWE superstars and love for food and cricket.”
Fans can watch the LIVE protection of WWE Raw on Tuesdays, WWE NXT on Wednesdays and WWE SmackDown on Saturdays on Sony Sports Ten 1 (English), Sony Sports Ten 3 (Hindi) & Sony Sports Ten 4 (Tamil & Telugu) channels.
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About Culver Max Entertainment Private Limited (previously often called Sony Pictures Networks India)
Sony Pictures Networks India is the consumer-facing id of Culver Max Entertainment Private Limited, which is an oblique wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has a number of channels together with Sony Entertainment Television (SET and SET HD), certainly one of India’s main Hindi basic leisure tv channels; Sony MAX, India’s premium Hindi films and particular occasions channel; Sony MAX 2, one other Hindi film channel showcasing nice India Cinema; Sony MAX HD, a excessive definition Hindi film channel airing premium high quality movies; Sony WAH, the Hindi films channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy leisure channels; Sony PAL, a style chief in rural Hindi talking markets (HSM) showcasing the most effective of Hindi basic leisure and Hindi films from its content material library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual leisure channels, Sony AATH, the Bangla leisure channel; Sony YAY!, the youngsters leisure channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten Three HD; Sony Sports Ten 4, Sony Sports Ten Four HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi basic leisure channel; Sony LIV – the digital leisure VOD platform and Studio NEXT the impartial manufacturing enterprise for authentic content material and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is offered in 167 nations.
The Company is recognised as an employer of selection inside and exterior the media trade. It is a recipient of a number of awards, together with India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the corporate’s distinctive office tradition and distinctive folks practices, constantly rating amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of many 100 Best Companies for Women in India.
The Company is in its 28th 12 months of operations in India. Besides having abroad subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For extra info, log onto www.sonypicturesnetworks.com.
