Shifting global student demand: Asia’s role in diversification, a report collectively written by the scholar recruitment platform and the worldwide testing firm, detailed how conventional and rising markets have carried out between 2019-2023, and the way universities within the large 4 locations can capitalise.
- Bangladesh’s numbers grew by 129% between 2019 and 2023 within the US
- Report pressured the rising demand for diversification throughout the Asian market as college students take a look at intra-Asian mobility
- But it additionally mentioned that it was essential for establishments to tailor their digital methods relying on the place college students come from within the area
Bangladesh was singled out as one of many greatest rising gamers, with a 129% enhance in college students from the nation going to the US.
Between 2019 and 2023, the variety of college students from Bangladesh going to Canada grew by 95%, these going to Australia grew 81%, and the UK noticed a progress of 364% over the 4 12 months interval.
“Since 2020, Bangladesh has jumped from the 17th ranked sending country to the US to ninth,” the report mentioned.
More than 75% of these within the US are on graduate packages; in 2023, 8,314 college students from Bangladesh have been doing a doctorate; 6,726 have been doing a Master’s; 995 have been doing an affiliate diploma and three,329 have been doing a Bachelor’s.
“This trend underscores the importance of Bangladesh as a crucial source of diverse and academically inclined international students, presenting an opportunity for educational institutions to tailor their strategies to this burgeoning demographic,” the report remarked.
Also seeing notable progress as a sending nation is Pakistan; numbers grew by virtually 50% between 2019 and 2023 within the US, by 120% in Canada, by 70% in Australia and a staggering 483% within the UK.
The report additionally centered on Asia as a vacation spot, particularly on the concept of Intra-Asian scholar mobility.
South Korea, it mentioned, is changing into more and more widespread – which aligns with the nation’s mission to increase the variety of worldwide college students it has over the following 5 years.
Over 181,800 worldwide college students had examine visas in South Korea in 2023, having grown almost 14% since 2019.
As conventional English-speaking locations elevate boundaries for worldwide college students, South Korea appears to be like to welcome extra. While the demand from China stays steady, there was a notable enhance in demand from different international locations, together with Vietnam and Mongolia.
An omnichannel technique leveraging the vary of communication channels college students choose can improve dialog charges
In phrases of Asia’s rising markets for intra-Asian mobility, Taiwan was notable – with Vietnam displaying important progress as a sending nation: 104% from 2019-2023. Thai and Indonesian curiosity in Taiwan can be rising, it mentioned.
“For educational institutions worldwide, Vietnam represents a dynamic and evolving market that offers substantial engagement opportunities, especially for countries and institutions within Asia looking to attract international students,” the report famous.
In phrases of scholar behaviour, college students from each Bangladesh and Vietnam considered prices and scholarships as vital components in deciding examine locations; Pakistani college students additionally mentioned value was an enormous issue, in addition to admission necessities – one thing Bangladeshi college students additionally listed as a deciding issue.
But the report additionally pressured the necessity to “localise digital assets” and utilise the fitting social media channels for every area, “tailoring interactions and content”.
“An omnichannel strategy leveraging the range of communication channels students prefer can enhance conversation rates up to seven times higher than relying solely on direct email,” the report added.
In phrases of social media, nobody Asian nation makes use of precisely the identical platforms – whereas India, Thailand, Vietnam and Taiwan all use Facebook Messenger, South Korea, Japan and China don’t, all utilizing largely totally different channels solely to chat, together with KakaoTalk for South Korea, LINE for Japan and WeChat for China.
“Asia’s prominence as a source of international students remains significant, necessitating strategic efforts to understand and engage with this dynamic, diverse region effectively,” it added.