Deepika Padukone’s self-care brand 82°E introduced a strategic partnership with Reliance Retail’s slicing-edge magnificence platform, TIRA. This collaboration marks a major enlargement from 82°E’s profitable D2C mannequin to a primary-time retail expertise within the nation by means of a web based and offline presence. Through this partnership, 82°E will proceed its mission to make the observe of self-care a easy, joyful and efficient a part of on a regular basis life for the TIRA neighborhood.
Deepika Padukone’s skincare brand 82°E announces multi-channel partnership with Isha Ambani’s Reliance Retail and Tira Beauty
After a yr of selling Simplified Skincare (Cleanse – Hydrate – Protect), establishing product efficacy and constructing a robust loyal neighborhood in India and throughout the globe, 82°E is now poised for accelerated development with this transformative partnership with TIRA. 82°E is increasing its attain by making its well-liked Skincare, Body Care, and Men’s vary, that includes greatest-promoting merchandise like Ashwagandha Bounce, Lotus Splash, and Turmeric Shield obtainable
on TIRA. 82°E merchandise, beforehand accessible by means of the D2C platform, will now prolong their attain to the Tira platform, marking their offline debut at handpicked Tira shops in choose markets throughout North, West, and South India.
This partnership goals to democratize entry to premium skincare merchandise to a extra various viewers by harnessing Co-founder Deepika Padukone’s holistic wellness imaginative and prescient and leveraging Reliance Retail’s intensive offline and on-line community and technological capabilities.
Commenting on the collaboration, Isha M Ambani, Executive Director, Reliance Retail Ventures Limited, acknowledged, “We are excited to partner with 82°E, a brand renowned for its commitment to self-care and holistic wellness. This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products. Together, we aim to elevate
the self-care experience for consumers everywhere, introducing 82°E products to offline retail for the very first time.”
Speaking about the partnership, Deepika Padukone, Co-Founder, 82°E, said, “We’re thrilled to announce that 82°E is now on TIRA, Online and In-Stores. This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives. Through TIRA’s Online and Offline platforms, we are excited to bring 82°E’s Bestsellers, Award-Winning Formulations, along with the best of 82°E
Skincare, 82°E Body Care, and 82°E Man to our consumers across the country.”
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