HyunA has invariably been herself, unabashed and open to all types of self-expression. She’s actual, carefree, and assured in her sound—a real K-pop sensation. Her dynamic presence, dripping sexiness and elegance, and deft musicality contribute to that; they make her who she is: a distinguished artist.
All of that culminates in Attitude, her ninth EP rife with new sides of her musical expertise. Through 4 vivid tracks spanning pop, dance, and R&B, HyunA unleashes the fireplace and ice inside, dominating with perspective.
It’s her first since signing a contract with AT AREA, “the music that you listen to,” she notes in a press launch. “I thought I was the one who does the music that you watch.” Attitude, in that sense, is an try at altering the notion, including a brand new chapter to HyunA’s discography.
Its efficiency video was initially teased in November 2023, the place she slays like a queen. In spectacular, distinct allusions, it rings a bell to a few of her best hits. “Attitude” represents HyunA’s sense of self. Her sultry visuals and seductive vocals carry the tune larger nonetheless. Inhibitions are dropped right here, and self-expression is valued above all else. She properly encapsulates the freewheeler HyunA, taking in her sensuality with aplomb.
With questions and solutions on the unknowns encountered in love, “Q&A,” Attitude’s lead single, conjures honesty and unpretentiousness. Sailing into the overwhelming feelings felt with a contemporary romance are phrases like “I can’t stop this feeling, express it/Wanna know wanna know wanna know your sign/Crossing the line as much as I want to touch, closer/I’ll hold you without hesitation, body on me,” passionately seizing the second.
“Q&A,” carried out with GroovyRoom and LDN Noise, is a gorgeous mix of UK storage and pop parts in a music video saturated with an autumnal coloration palette. HyunA options with this man, sharing cozy moments intercut with pictures of her absorbing the event, enlivened by her vibrant, dulcet singing.
Subsequently, “RSVP,” feat. CHANGMO is a sentimental take derived from a GroovyRoom composition and a pattern culled from Uhm Jung-hwa’s “Invitation.” With an ambient contact that gives emotional subtlety, it offers off a bouncy, groovy really feel—an intimate, acoustic piece that’s considerably Afrobeat-esque—participating, alive, and sonically freshly purchased.
The album’s closing monitor, “Ah!” feat. GEMINI, a collaboration between GIRIBOY and BOYCOLD, is a chill, easy-listening tune that rounds off Attitude neatly. The EP is a welcome inclusion in the protracted profession and illustrious music catalog of HyunA, who, given her inventive genius, has been a key participant and asset in Okay-pop for greater than a decade now.
Her profession took off in 2007, shortly after HyunA joined the famed Wonder Girls as its major rapper. Her exit from the ensemble adopted quickly sufficient, after which in June 2009, she had her Cube Entertainment breakthrough as a member of 4Minute. With a smash debut solo single, “Change,” which shot to quantity two on South Korea’s Gaon Digital Chart in 2010, HyunA’s impending success as a soloist was obvious.
Her 2011 maiden EP, Bubble Pop! was an in a single day sensation, promoting greater than three million digital copies, making her the first-ever Okay-pop feminine solo artist to achieve 100 million views on a single music video on YouTube. HyunA’s solo tasks saved listeners enthralled no matter when 4Minute disbanded in 2016.
After parting methods with Cube Entertainment in 2018, HyunA moved on to Psy’s P Nation. She launched her digital single “Flower Shower” below the brand new label, incomes her seventh high 10 spot on the US Billboard World Digital Song Sales record.
This time round, as HyunA heads into the following section with GroovyRoom’s AT AREA, she continues testing her limits and will get began with Attitude.