Joy Personal Care, the Indian house-grown private care model, beneath the aegis of RSH Global, has unveiled a new marketing campaign highlighting its iconic product Joy Lemon Facewash and that includes Shah Rukh Khan and main actress Sanya Malhotra. The two Jawan stars have collaborated for a tv commercial which infuses the appeal of Shah Rukh Khan together with Sanya Malhotra who champion that the facewash is for any time of the ‘Day and Night’, capturing a promise to care for pores and skin around the clock.
Jawan actors Shah Rukh Khan and Sanya Malhotra reunite for a commercial of Joy Personal Care
Speaking about roping within the two actors to advertise Joy Lemon Face Wash as the right skincare buddy, Sunil Agarwal, Founder and Chairman of Joy Personal Care (RSH Global), expressed, “Joy Lemon Face Wash is one of our flagship products from our portfolio. The products is tailored specifically to suit the tropical climate of India. Designed to combat the challenges posed by sultry summers, where excess sweat often leads to clogged pores and breakouts, this nature-based formulation offers a balanced solution and addresses common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, emphasizing the product’s efficacy and relevance in everyday skincare.”
Commenting on the affiliation, Shah Rukh Khan stated, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.” Sanya Malhotra added, “Collaborating with Mr Shah Rukh Khan and representing Joy Personal Care as a brand ambassador with him is such a great experience for me. It’s been an absolute honour and, as always, it’s been so exciting to shoot with Mr Khan!
Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), further commented, “There is a science-backed analysis indicating, that like most organs, the pores and skin undergoes optimum rejuvenation when asleep, thus making pre- mattress time face cleaning essential for a glowing pores and skin the following day. In India, we’ve noticed that normally washing face is finished both upon returning house or throughout bathtub. Leveraging this evaluation and scientific proof on pores and skin rejuvenation, we launched the ‘final wash’ idea in 2021 and have constantly promoted it since. Our intention is to inculcate a behavior amongst of washing face earlier than going to mattress. This strategy encourages face wash utilization greater than as soon as a day. Our newest marketing campaign builds upon the inspiration of our ‘final wash’ idea, additional enhancing customers’ skincare routines.”
Joy Personal Care focuses on sustaining pure magnificence together with further consideration that the pores and skin deserves together with nourishment even on probably the most demanding day.
Also Read: Kangana Ranaut draws parallels with Shah Rukh Khan; labels themselves as “Last generation of stars”
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