LatentView Analytics Chief Executive Officer Rajan Sethuraman says that the Decision Point’s energy in Revenue Growth Management options was the first issue in this acquisition.
Latentview Analytics Ltd. has agreed to purchase 70% stake in Decision Point Analytics for a complete money consideration of $39.1 million.
The remaining 30% fairness will likely be acquired over the subsequent two years with a pay-out based mostly on agreed valuation rules, LatentView Analytics CEO Rajan Sethuraman advised the media.
Established in 2012, Decision Point is a pacesetter in AI-led enterprise transformation and income progress administration (RGM) options having over 300 workers worldwide.
“The company’s strength in RGM solutions was the primary factor for acquisition. Besides, it will help us to scaling up the consumer packaged goods vertical and provide access to their new clients and geographies,” he mentioned.
Decision Point has deep expertise in RGM, demand forecasting, pricing analytics, promotion analytics, retail segmentation and advertising and marketing combine fashions, whereas LatentView supplies enterprise transformation consulting and works with corporations to develop and implement versatile and agile analytics roadmaps.
“LatentView will make investments to accelerate the expansion of Decision Point solutions in the focus markets of North America and Europe and to expand into the Latin America market,” he mentioned.