Motherland’s cricket assortment, which is impressed by the cricket vogue of the 1970s, embraces nostalgia with whites, off-whites and deep navy blues
| Photo Credit: Special association
Cricket fever continues to soar with the continued Indian Premier League (IPL) and in tow is a trendy limited-edition clothes capsule themed on the gentleman’s recreation. It transports the game’s diehard followers,donning their favorite staff’s jerseys at stadiums, to the period of take a look at cricket. Motherland’s cricket assortment, which is impressed by the cricket vogue of the 1970s, embraces nostalgia with whites, off-whites and deep navy blues. The recurring sample on the edit’s pullovers, sweatshirts, T-shirts and caps is the seam of a cricket ball, which underlines its design vocabulary, as is the insignia that reads ‘Eye On The Ball’.
The recurring sample on the edit’s pullovers, sweatshirts, T-shirts and caps is the seam of a cricket ball, which underlines its design vocabulary, as is the insignia that reads ‘Eye On The Ball’
| Photo Credit:
Special association
“From the ’70s through’90s, Test cricket had great style. The image of Kapil Dev and the boys holding the (limited overs) world cup is so iconic. Our symbology of the spin ball and ‘eye on the ball’ typography at the first glance looks like a protest symbol which is very much part of street fashion vocabulary,” says the founder, principal designer and artistic director of Motherland, V Sunil, who began his profession in promoting, catapulting it to hit campaigns like Make in India, and is additionally the founder trustee of the Kochi-Muziris Biennale.
V Sunil, founder, Motherland
| Photo Credit:
Special association
Sunil shares that the gathering was curated over practically six months, from design to manufacturing, however the model had been planning it for greater than a 12 months. “The collection is made up of 100% cotton knitwear and 100% cotton twill fabric for caps. Cotton’s hygroscopicity and breathability makes it ideal for everyday wear as well as for sports,” he notes.
The assortment is made up of 100% cotton knitwear and 100% cotton twill cloth for caps
| Photo Credit:
Special association
Many manufacturers, together with international sportswear big Adidas and Indian designer duo Shantanu and Nikhil, have dabbled in cricket vogue. The former collaborated with New York primarily based vogue and footwear model Extra Butter (now additionally in India) for a cricket-inspired assortment, whereas the latter launched casual-wear model Shantnu Nikhil Cricket Club final 12 months. So, when requested what lends an edge to Motherland’s assortment on the game, Sunil bats for its basic collars, color mixture of off-white, navy and maroon and “most importantly, our symbology, cricket-ball stitch and double-colour polo really stand out from regular sports brands”.
Sunil bats for its basic collars, color mixture of off-white, navy and maroon
| Photo Credit:
Special association
He admits to the rising reputation of sportswear, with worldwide ramps speckled with the design vocabulary of road vogue evolving as athleisure and activewear. “Street fashion and culture around it were looked down upon by the so-called luxury brands, but now the tables have turned. People like Kanye West, [late] Virgil Abloh and Pharrell Williams have shown the world how cool and deep street fashion can be,” he says. His model faucets into the section as an ode to cricketing heritage, designed to function a reminder of the values it represents — teamwork, self-discipline and truthful play. “A tribute to the meritocratic spirit of cricket, this collection is about creating products with style, energy and character at accessible prices, a philosophy that we call sportocracy,” he provides.
The assortment pays a tribute to the meritocratic spirit of cricket
| Photo Credit:
Special association
Motherland, which is primarily a web based model, will quickly have a retailer in Gurugram. “We have a design studio in Delhi and have manufactured these garments from factories based in Bangalore and Ludhiana,” states Sunil, whereas including that the gathering’s uncooked materials was sourced domestically. “So much embroidery detailing that is included in the collection made us repeat the sampling process a lot many times before perfect embroidery was achieved. All the styles are designed and made in India,” he says.
Motherland faucets into the section as an ode to cricketing heritage, designed to function a reminder of the values it represents — teamwork, self-discipline and truthful play
| Photo Credit:
Special association
So, what are you carrying to the following IPL match?
The pullovers, sweatshirts, T-shirts and caps of Motherland’s cricket assortment begin at ₹1,500 on motherlandsuperstore.com.