Realme leads the true wireless earphones market in India: Report – Newz9

NEW DELHI: The market for true wireless earphones is on an increase as an increasing number of firms are getting into this section. As per the latest report by Counterpoint, the TWS market has witnessed 12 months-on-12 months development of 656% in Q2 2020. The report additionally reveals that the market is being led by Realme adopted by Mi and JBL. As per Counterpoint, TWS is the solely section which has registered development.
Shilpi Jain, Research Analyst, on the market development, mentioned, “Entry of players like Xiaomi and Oppo, and launch of more affordable devices pushed the average selling price (ASP) to the lower side, making it possible to reach a larger section of the population.”
Smartphone maker Realme has gained the first place in the market courtesy the lately launched Realme Buds Air and Buds Q. Realme has additionally managed to seize three sports activities in the prime 5 fashions in phrases of shipments. On the different hand, Xiaomi secured the second place in the Indian TWS market. The firm entered the TWS section in India in Q2 2020 with the launch of Redmi Earbuds S and Mi True Wireless 2. The Redmi Earbuds S has turned out to be the prime-promoting mannequin in the preliminary quarter after the launch.
The third place is captured by JBL with a 15% enhance in the market share in Q2, 2020. The success witnessed by the firm could be attributed to the three new units launched by the firm and the sturdy demand for its C100TWS mannequin, as per the Counterpoint report.
The fourth and fifth spots are taken by Boat and PTron respectively.
“The huge growth potential of the segment (TWS) made many OEMs enter it with affordable offerings to cater to the masses. After Realme, Oppo and Xiaomi, Vivo, OnePlus, and Sony have entered this segment and, going forward, we might see more OEMs joining and increasing the competition in this category,” mentioned Liz Lee, Senior Research Analyst, on the IoT technique of smartphone OEMs.