Many entrepreneurs have pitched food ideas on “Shark Tank,” but only a handful hit the grocery store shelves. Some brands fizzle after the show, but others thrive thanks to a phenomenon known as the “Shark Tank” effect. This happens when products gain popularity just from being featured, regardless of whether they secured a deal.
Let’s check out ten “Shark Tank” food brands that made it big, becoming staples in grocery stores across the country.
Doughp Edible Cookie Dough
Kelsey Moreira’s Doughp, which offers safe, edible cookie dough without raw eggs, made its debut on Season 10. Although she didn’t strike a deal, the exposure helped her brand flourish. By 2023, Doughp reached over $13 million in sales and expanded to flavors like Brownie Batter and Pumpkin Spice. You can find it at major retailers like Walmart and Costco.
Tantos Puffed Pasta Chips
Founded by chef Joe Sasto and entrepreneur Sean Knecht, Tantos offers fried pasta chips. Their “Shark Tank” debut in 2025 didn’t lead to a deal, but the brand used the buzz to launch a 25% discount for new customers. This strategy opened doors to big retailers, making their chips available in stores like Fresh Market and H-E-B.
Rumi Spice Seasonings
Rumi Spice, co-founded by U.S. military veterans, aims to support Afghan women through spice sales. They appeared on “Shark Tank” in 2016, and though their deal with Mark Cuban fell through, they secured $2.5 million in investment afterward. Today, you can find their spices in Whole Foods and specialty grocery stores.
Copper Cow Coffee
Debbie Wei Mullin brought Vietnamese coffee to life with Copper Cow, which offers single-serve pour-over coffee kits. After appearing on “Shark Tank” in 2021, the company expanded its range of coffee and tea products. You can pick it up at stores like Target and Whole Foods.
Moment Sparkling Botanical Drinks
Moment focuses on stress-relief drinks by incorporating adaptogens. They pitched their brand in 2020 but left without a deal. Since then, they’ve expanded to over 11 flavors, including Blood Orange Ashwaganda, and even launched a collaboration with Lululemon. You can find it on Amazon and at Sprouts Farmers Market.
Ghia Non-Alcoholic Aperitifs
Melanie Masarin’s Ghia offers sophisticated non-alcoholic drinks that mimic traditional Italian aperitifs. During its 2022 pitch, while the Sharks loved the concept, no deals were made. However, Ghia raised $6.5 million afterward and offers products in stores like Trader Joe’s and Whole Foods.
BeatBox Mixed Drink Beverages
BeatBox offers a fun twist on boxed cocktails and became an instant hit after its “Shark Tank” appearance in 2014. Mark Cuban invested $1 million, catapulting the brand into widespread success. Influencers and celebrities have embraced it, and it’s now available in over 140,000 stores, thanks to a recent acquisition by Anheuser-Busch for $490 million.
Poppi Probiotic Soda
Originally called Mother Beverage, Poppi was created to help reduce sugar intake. After a successful “Shark Tank” pitch in 2018, they rebranded and expanded their offerings. The drink has gained popularity on social media platforms like TikTok and is now available at major retailers like Walmart and Costco, with PepsiCo acquiring the brand in 2025.
Slate Protein Milk Shakes
Slate offers a high-protein milk that caters to adults. Despite not securing a deal on their “Shark Tank” outing in 2020, they reformulated and successfully expanded their product range. Slate is now available in many stores, along with new items like protein cookies to complement their milk.
Brazi Bites
Brazi Bites, a gluten-free Brazilian cheese bread snack, premiered on “Shark Tank” in 2015 and quickly became popular. Though the deal fell through, the show’s exposure allowed them to rapidly expand. Today, you can find their original bites and new products like frozen pizza bites at various national retailers.
