At the end of last year, many made bold predictions about the food industry. Some ideas hit the mark, while others missed. Let’s explore which of those predictions for 2025 came true and which didn’t.
What Came True
Plant-Based Goes Solo
In 2025, the plant-based scene evolved. Instead of just mimicking meat, brands started offering unique products. One example is the UK brand This, which launched ‘this is super superfood.’ This item boasts no additives, aligning with the clean label movement. Another brand, Moving Mountains, took a creative route with falafel.
Despite the overall decline in plant-based products, traditional favorites like tofu and tempeh still did well. As preferences shift, these staples remain popular.
Rise of Functional Foods
Functional foods gained serious traction in 2025. Think snacks and drinks that do more than just satisfy hunger. Consumers are looking for items that boost health, focusing on aspects like brain health and protein intake. Research shows that protein will likely be a top trend in 2026, with a shift toward diverse sources.
What Didn’t Come True
Food Tech Investment Stalls
Late last year, some believed that food tech would bounce back in 2025. However, many investors remain cautious, steering clear of new, untested technologies. Instead, they need assurances of efficiency and return on investment. The optimism about a food tech boom has dimmed.
Sustainability Loses Momentum
While sustainability was a hot topic, interest has waned. Once, consumers eagerly sought eco-friendly products and were even willing to pay extra for them. Current trends show that health concerns now take precedence over sustainability. Even those who choose vegan options often do so for health benefits, not environmental ones.
Tariffs Shake Up the Food Industry
With the rise of tariffs this past year, the food sector faced considerable upheaval. The uncertainties created by these trade barriers impacted manufacturers significantly. Items like canned drinks became a focal point of concern. Although some tariffs have been lifted, the lingering uncertainty continues to challenge the market.
In a nutshell, the 2025 food landscape has been shaped by a mix of emerging trends and hiccups. Brands are adapting, and consumer preferences continue to evolve.
For those interested in deeper insights or data on the food industry, you can explore the AI analytics platform Tastewise for trends and statistics that reflect this ongoing change.
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