Michael Jordan Joins NBC as ‘Special Contributor’ in Exciting 90s Nostalgia Boost for NBA Fans!

NBC Sports made waves in the 1990s by showcasing Michael Jordan and the Chicago Bulls, drawing record audiences during their six NBA championships. Recently, the network reignited that nostalgia with exciting news: Jordan is back.

At NBCUniversal’s presentation to advertisers in New York City, the network revealed that Jordan will take on a “special contributor” position for its upcoming NBA coverage. He expressed his enthusiasm in a video message, highlighting the network’s long-awaited return to basketball after last broadcasting the NBA in 2002.

Details about Jordan’s specific responsibilities are still under wraps, but it signals a nostalgic revival for NBC. The network is also bringing back "Roundball Rock," the iconic theme song by John Tesh, and will use AI technology to create promos that reflect a vintage vibe.

NBC joins Amazon Prime Video and ABC/ESPN in a new 11-year, $76 billion broadcasting deal with the NBA. Their package includes coverage of the All-Star Game and Monday night games exclusively on Peacock. They will also feature Tuesday games on NBC and host a significant portion of the playoffs.

The on-air team is shaping up nicely, with familiar voices like Mike Tirico and Noah Eagle as play-by-play announcers. New additions include Carmelo Anthony in the studio and Reggie Miller alongside Jamal Crawford as game analysts.

This announcement mirrors a broader trend in sports broadcasting where networks are leaning into nostalgia while adapting to modern technology. Fans are excited to see how this blend of past and present will enhance their viewing experience.

For more details about NBC’s NBA coverage and its returning stars, you can find more information in the official announcement.

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Culture, NBA, Sports Business