Discover How Google’s AI-Powered Search is Transforming Your Homepage Experience!

Google is shaking things up with its search page by testing a new feature called "AI Mode." This feature is located right under the search bar, swapping out the old "I’m Feeling Lucky" button. It’s still in the testing stage, and a Google spokesperson confirmed that it has started rolling out to some users.

Since the rise of ChatGPT in late 2022, Google has been feeling the pressure as OpenAI begins to attract users away from traditional search methods. OpenAI has even launched its own "ChatGPT search" aimed at rivaling platforms like Google and Microsoft’s Bing. Interestingly, Microsoft has invested around $14 billion in OpenAI, making the competition even fiercer.

Google’s AI product, Gemini, currently has about 35 million daily users, but that pales in comparison to ChatGPT’s estimated 160 million. Clearly, Google understands that it needs to step up its game to retain its dominance in search.

The company has been testing new designs since 2023, focusing on enhancing AI interactions on its homepage. Initially, it considered different prompts to help users ask better questions. In a recent development, Google also introduced the "AI Futures Fund," which aims to invest in AI startups, potentially providing them with early access to its models.

These moves suggest that Google recognizes the growing influence of AI in the search landscape. As the competition heats up, how well it adapts and evolves will be key in shaping the future of online searching.

For more insights about AI in search, check out CNBC.

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